(Thomson Reuters ONE via COMTEX) --New Site Features Brand's Full Braking and Lighting Portfolios,
Includes Mobile-Friendly Tools for Fast, Convenient Experience
Southfield, Michigan, October 15, 2015.Federal-Mogul Motorparts' Wagner® brand, an industry-leading source of innovative automotive braking and lighting solutions, has introduced an all-new website featuring a fresh, modern new brand identity, in-depth product and technical resources and a mobile-friendly, responsive design that helps ensure a fast, convenient user experience. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML).
The new www.WagnerBrake.com website is the first communications resource to feature the brand's distinctive new look and feel. Key to the enhanced brand identity is a striking new Wagner logo.
"We want all current and future customers to understand the Wagner brand's unique position in the automotive service industry, where it leverages our global OE leadership and extensive research and development capabilities to deliver best-in-class braking solutions for today's passenger vehicles," said Christine Fisher, group brand manager, Federal-Mogul Motorparts. "From start to finish, customers can rely on our new website to identify the best Wagner product for their vehicle, find it at a convenient location and install it with expert information at their fingertips."
The new website serves as a comprehensive resource for customers seeking information on the latest braking and lighting products. The site also includes detailed technical tips designed to help customers perform comprehensive, high quality brake repairs, a "Find My Part" lookup tool, and "Where to Buy" and "Find a Mechanic" locator features. Do-it-yourselfers visiting the new site can use the innovative "name generator" to have fun by assigning a name to their vehicle based on a combination of personality cues, driving preferences and other variables.
An all-new, mobile-friendly design ensures that whether a user visits the site from a smartphone, tablet or computer, it will offer the same fast, seamless experience. Additionally, the website and branding tie together Wagner and the Federal-Mogul Motorparts Garage Gurus technical education initiative, which offers on-site, online and on-demand technician training and support. Information regarding Garage Gurus can be accessed through www.WagnerBrake.com as well as www.fmGarageGurus.com.
The new website also includes a link to Federal-Mogul Motorparts' #PartsMatter social media campaign, which details the critical roles played by key components in providing the quality, safety and performance demanded by automotive professionals and consumers.
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899. The company employs more than 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.
Drew Shippy (Federal-Mogul Motorparts) - 330.688.3500
Susan Fisher (Federal-Mogul Motorparts) - 248.354.0926
This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Federal-Mogul Corporation via Globenewswire