(Thomson Reuters ONE via COMTEX) --Innovative Sweepstakes Promotion Communicates Importance of Choosing
Quality Components for Every Repair
Southfield, Michigan, September 1, 2015.Have you experienced an auto parts "fail" that made you late for work or left you stranded on the side of the road? "#PartsMatter," an innovative auto safety campaign for consumers and professional technicians throughout the U.S. and Canada, is offering weekly cash prizes to winners who share photos and/or videos documenting a part failure on any passenger vehicle.
Designed to communicate the importance of choosing quality components for every automotive repair, the #PartsMatter campaign is sponsored by several leading North American automotive parts brands, including ANCO®, Champion®, Fel-Pro®, MOOG®, and Wagner ®. Each is a brand of global original equipment and replacement parts manufacturer Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML).
"Parts Matter is a vital message for consumers and repair professionals because all replacement parts are not created equal," said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. "It is the automotive service industry's responsibility to help customers make smart decisions about parts that should help keep them safe on the road."
"Many parts might look alike, but that's where the similarities end," she said. "Some are designed and manufactured by leading suppliers with proven track records of delivering safety, performance and durability. Many of these suppliers have invested millions of dollars in advanced research and development facilities and adhere to rigorous testing standards before releasing a part to the market. This campaign is ultimately aimed at communicating the potential risks associated with choosing a replacement part or other automotive products from an unknown or unproven supplier."
Beginning August 31, 2015, and continuing through December 20, 2015, consumers and technicians can enter for a chance to win one of three weekly Visa® Prepaid Gift cards valued at $100 (USD) simply by posting a photo or video of a part failure or related vehicle problem via Facebook, Twitter, Instagram, or Tumblr, along with two hashtags -- #PartsMatter and #Entry. Participants can also enter via the www.partsmatter.com website.
The campaign also includes a monthly grand-prize contest that will award a Visa® Prepaid Gift card valued at $500 (USD) to the participant with the best entry, as selected by a judging panel, for the preceding four weekly sweepstakes periods. There is no cost or purchase necessary to enter the sweepstakes or contest. See official rules and restrictions at www.partsmatter.com.
For additional information regarding the #PartsMatter campaign, please visit www.federalmogulmp.com or www.partsmatter.com, or contact your automotive parts and/or service provider.
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.federalmogul.com.
Drew Shippy (Federal-Mogul Motorparts) - 330.688.3500
Susan Fisher (Federal-Mogul Motorparts) - 248.354.0926
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Source: Federal-Mogul Corporation via Globenewswire