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|New Free Shopping Application for Android - Amazon Customers Scan a Barcode for Instant Product Matches|
Luxembourg - January 26, 2011 - Amazon.co.uk today announced the release of its latest mobile shopping application, “Amazon App for Android™,” which is now available as a free download in Android Market™. Designed specifically for Android, the Amazon App offers users a fast and convenient way to shop for millions of items on Amazon.co.uk and thousands of Marketplace sellers wherever they go. The application includes barcode scanning, a new feature that enables Android users to use their device camera to scan items available for sale on Amazon.co.uk and receive a product match instantly– without the need for a keyboard.
"Customers in the UK have been requesting an Amazon shopping application on their Android devices and we are thrilled to bring them the Amazon App for Android," said Greg Greeley, Vice President EU Retail at Amazon. "In addition to accessing their favourite Amazon shopping features such as 1-Click®, Amazon Prime and customer reviews, customers can use the new barcode scanning tool to read the barcode on great gift ideas and everyday items and instantly match them to products available at Amazon.co.uk."
Using the Amazon App for Android, customers can make price comparisons across multiple sellers, and easily purchase products from Amazon.co.uk and thousands of other retailers on the Amazon.co.uk site.
With the Amazon App for Android customers can also use their existing Amazon.co.uk account to access favourite shopping features wherever they are, such as:
-Purchasing using Amazon’s 1-Click® ordering and Amazon Prime
-Tracking packages or modifying orders using the Your Account feature
-Receiving personalised recommendations
-Viewing editorial and customer reviews
-Accessing their Wish List
The Amazon App for Android is available on any Android-enabled device as a free download through Android Market™. For more information, visit www.amazon.co.uk/androidapp
For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.
Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.
Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.
Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.
Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
Android and Android Market are trademarks of Google, Inc.
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Amazon.Co.UK Ltd's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|