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|'Checkout by Amazon' launches in the UK|
Millions of Amazon customers can now checkout directly on other retail websites
March 30, 2011:
Luxembourg – 30 March, 2011 – Checkout by Amazon™ (CBA) is now available in the UK, making it easy for millions of Amazon customers to purchase securely on another retailer's website using their Amazon account credentials.
Online retailers in the UK can integrate CBA into their site and offer customers the simple and trusted Amazon checkout experience. Amazon customers can now use their Amazon account to checkout quickly, easily and securely without leaving the retailer's web site.
"We are focused on making it extraordinarily simple for Amazon customers to shop anywhere online," said Eric Broussard, General Manager of Amazon Payments Europe which operates CBA for Europe. "Launched in the U.S. in 2008, Checkout by Amazon now makes it possible for over a hundred million Amazon customers worldwide to shop securely and conveniently on retail sites all over the UK."
"Checkout by Amazon enables our customers to select the delivery address and the default credit card they already have on file at Amazon right on our site,” said Karl Moss, CEO of MyMemory, the electronics, games and media seller. “Checkout by Amazon is the only solution we've found that gives us the flexibility to integrate this kind of functionality directly. We believe the easier is it for customers to purchase, the more revenue we'll see."
"We see Checkout by Amazon as a natural extension of commitment to customer service and security," says Marc Woodall, E-commerce Operations Manager for T.H.Baker, the owner of watch and jewellery websites, The Watch Hut and The Jewel Hut. "Our customers trust the Amazon brand and we trust they'll shop more when they use Checkout by Amazon."
Checkout by Amazon offers a seamless checkout experience enabling customers to access their Amazon address book and payment methods directly on a retailer's site, without leaving that site. This means fewer steps to checkout for millions of Amazon account holders and increased average order size and new customers for retailers.
Checkout by Amazon offers a wide range of integration alternatives to make it easy for retailers to provide this new checkout option on their website. These integration options range from cut-and-paste buttons to advanced APIs that integrate with existing retailer shopping baskets and order management systems.
Retailers can register and begin integrating Checkout by Amazon today. Learn more and register at our UK website http://payments.amazon.co.uk.
For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.
About Amazon Payments
Amazon Payments Europe S.C.A. has its registered office at 5 Rue Plaetis, L-2338 Luxembourg and is registered with the Luxembourg Trade and Companies Register under No. B153265. We are authorized by the Commission de Surveillance du Secteur Financier 100, route d'Arlon, L-2991 Luxembourg as an Electronic Money Institution Licence Number 36/10.
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Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Amazon.Co.UK Ltd's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|