Press Release

Luxembourg, July 11, 2011 – Amazon today announced that Marketplace sellers can list their products across all its European websites using one seller account. With an Amazon Europe Marketplaces Account, sellers can make their inventory available across Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it for a single monthly fee of £28.75.

"Our aim is to make selling on Amazon websites across Europe as simple as possible for all sellers," said Eric Broussard, Vice President of International Seller Services at Amazon. "Amazon's European customers will benefit from access to millions of additional products as a result of Marketplace sellers being able to list their items quickly and easily across Amazon's websites in the UK, France, Germany and Italy."

The Amazon Europe Marketplaces Account will be available for new and existing eligible sellers in Amazon's 'Sell a lot' programme over the coming weeks. Existing sellers will be able to log on to their Seller Central account to find further information and tutorials on how to make best use of the new functionality.

Amazon is also making it easier for sellers using 'Fulfilment by Amazon (FBA)' to reach an audience of tens of millions of customers across Europe. Using Amazon's European Fulfilment Network, FBA sellers can now store their products in an Amazon fulfilment centre in one country and offer them for sale on Amazon Marketplace across all Amazon's European websites. This means that sellers can store inventory in an Amazon fulfilment centre in the UK and sell products on Amazon.co.uk, Amazon.de Amazon.fr and Amazon.it simultaneously. Orders received from any of Amazon's websites will be fulfilled from the seller's inventory in the UK and will be eligible for Amazon Prime and Free Super Saver Delivery on all of Amazon Europe's Marketplaces.

"With FBA, sellers benefit from Amazon picking, packing, delivering and providing local language customer service for all of their products," said Greg Greeley, Vice President of EU Retail at Amazon. "We are delighted to now offer a highly efficient and cost effective way for sellers to expand their business and reach millions of new customers across Europe."

For more information about Amazon Europe Marketplaces Accounts please visit http://services.amazon.co.uk. For more information about Fulfilment by Amazon please visit http://services.amazon.co.uk/services/fulfilment-by-amazon.

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For further information please contact the Amazon.co.uk Ltd press office on 020 8636 9280.

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches. Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.