Customers  can sign up now by texting ‘truck’ to 87377 to be the first to find out what’s on the truck and when it will roll into town

Treasure Truck will feature one surprise product each offer day – it could be anything from new release toys, gifts and electronics to fine  food and wine

LONDON – 25  March 2019 – Amazon today announces that Treasure Truck, a unique and fun-filled way to shop for new, trending, local or delicious items, will arrive in Liverpool in the coming days.

Customers in Liverpool can sign up now by texting  ‘truck’ to 87377. When the truck is ready to drive into town, they will receive  a text alert spilling the beans on that day’s treasure. Each offer is a surprise and customers will have to act fast to get their mitts on the kit, with only limited stock on the truck. After customers select the Treasure Truck  product in the Amazon app, they choose a convenient time and place for collection from a number of pickup locations, purchase the item through the app and then pick it up at the truck.

Treasure Truck customers can expect the unexpected, as offers will include exclusive items made just for the truck, trending tech, seasonal must-haves, delicious food, favourites from local businesses, amazing deals on limited edition items and much more. All products will be carefully  selected to create a one-of-a-kind shopping experience. It won’t just be about the product: customers will be greeted by a ‘delight squad’ – the truck’s  specially trained crew - to ensure that everyone has ‘truckloads’ of fun. Occasional celebrity appearances, interactive games, special seasonal events  and on-the-spot prize giveaways are just some of the things thrown in to brighten up the day.

Treasure Truck first launched in the UK in London and Manchester in 2017, and in 2018 rolled into Leeds, York, Coventry and more, before heading into Liverpool in 2019. The first limited-quantity surprise offer was the in-demand Nintendo Classic Mini: Super Nintendo Entertainment System. Further offer days have included everything from an immersive Star Wars experience with Philips to a jaw-dropping 60% off a magnum of Taittinger Champagne, available for £27, just in time for New Year’s Eve and 36 roses for £9.99 on Valentine’s Day.

“After test-driving the Treasure Truck over the last two years, we can’t wait to bring this exciting  shopping experience to customers in Liverpool,” said Suruchi Bansal, Head of Treasure Truck, Amazon.co.uk. “Every item on offer has been cherry picked to ensure Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”

Customers can sign up for Treasure Truck by texting  ‘truck’ to 87377 to be among the first to find out when and where the truck will be plus the offer of the day.

Customers can also find out more at www.amazon.co.uk/treasuretruck, follow @treasuretruckUK and look out for #treasuretruck on social media.

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And now an entertaining note from our lawyers: By texting TRUCK to 87377 you agree to receive messages (including marketing messages) from Amazon about Treasure Truck. You may opt out at any time by texting STOP to 87377. Standard message and data rates may apply.

For information, images and interviews, please contact Hunt & Gather:
Katie FitzPatrick - katief@hunt-gather.com / 07976 375 496

Notes to editors
Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 US cities including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and New York, among others. Products have ranged from the Nintendo Entertainment System: NES Classic Editionand GoPro cameras to top Christmas toys from Wowee Fingerlings and Hatchimals. Already in the US, the trucks have seen thousands of customers join in a dance party when Skullcandy headphones were the surprise offer of the day, as well as thousands of Potterheads appear, as if by magic at midnight, to celebrate the release of Harry Potter and The Cursed Child. Hungry customers have bagged tens of thousands of lbs of delicious steaks and seafood, including enjoying over 20,000 oysters to date while learning how to shuck at the truck.

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