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FIFA 19, Eleanor Oliphant is Completely Fine and smart home products among Amazon.co.uk’s bestsellers of 2018

18/12/2018
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Throughout the year, key calendar moments including the Royal Wedding, the World Cup and Black Friday are reflected in the nation's purchases

Amazon.co.uk also reveals the top presents purchased for Christmas 2018 including ‘The Ice Monster' by David Walliams, ‘Becoming' by Michelle Obama and LEGO Harry Potter sets

More worldwide customers signed up to Prime in 2018 than ever before with popular products amongst Prime members in the UK including Fire TV Stick, Echo Dot, Taittinger Champagne and Dobble

London, UK, 18th December 2018: Amazon.co.uk today reveals some of the bestselling products of 2018 from the latest film releases through to retro photography must-haves. Amazon.co.uk also reveals the nation's favourite Christmas presents in the run up to the big day, including the DVD release of Mama Mia! Here We Go Again and Echo devices including Echo Dot and Amazon Echo.

2018 was a popular year for books with female protagonists including the hugely popular Eleanor Oliphant is Completely Fine by Gail Honeyman and Good Night Stories for Rebel Girls by Elena Favilli and Francesca Cavallo, with both titles featuring in the bestselling products of 2018 list.

It has been a big year for entertainment with the box office smash-hit musical, The Greatest Showman on DVD leading the way and the latest from the ever-popular football gaming series, FIFA 19, proving to be a firm favourite.

The retro photography trend saw instant picture cameras and accessories such as the instax mini Film, 20 shot pack snapped up by customers. The summer heatwave also resulted in products such as the Hozelock Seasons Multi Spray Gun rising up the bestseller barometer.

2018 bestsellers on Amazon.co.uk include (based on products purchased between 1st January 2018 and 10th December 2018):

A month by month glance at some of the UK's most on-trend products of 2018:

January
From healthy eating and self-help books to fitness technology, the nation kickstarted their new year's resolutions with the following products:

February
Whether it was getting ready for a Valentine's date or getting lost in tales of romance, February was a month of ‘love-ly' products:

March
As England went head-to-head with Ireland for a Six Nations showdown on St Patrick's Day - the nation sent sales of:

April
With a spring in our step, and the London Marathon taking place, running accessories were front of mind with sales increases for:

May
In preparation for the wedding of the year, Brits stocked up on memorabilia and party must-haves to celebrate including:

June
A sweltering start to the month with temperatures soaring above 30°C meant products to keep the nation cool were top of customers' lists:

  • Sales of jackets designed to keep dogs cool doubled year on year
  • Sales of temporary family pools such as inflatable hot tubs increased by as much as 490% year on year
  • Being both fashionable and practical for travellers of all ages, sales of Tevas adventure sandals increased by 150% year on year

July
Ahead of the World Cup, Brits kicked off the action with some of the latest gadgets and football fan must-haves:

August
With the summer holiday season in full swing, some of the most popular products bought this month reflected the great British getaway including:

September
Back to school was at the top of the agenda following the summer break. Stationery must-haves were among some of the most purchased products this month including:

October
With the clocks changing and the days drawing shorter, coffee was the go-to item along with products which would aid a good night's sleep including:

November
Black Friday deals on thousands of products from 16th to 25th November 2018 contributed to some of this month's bestsellers. Popular deals included:

Bestselling beauty products included:

Some of the bestselling toys included:

"We can see from the bestseller lists how much major events and cultural moments impact the nation's shopping baskets; influencing what we bought, read, listened to and watched throughout the year," said Doug Gurr, Country Manager, Amazon.co.uk. "From helping our customers celebrate the Royal Wedding, to keeping cool during the heatwave, and finding a great deal on Black Friday, we're constantly looking at ways to offer our customers the widest selection of products at the best prices as quickly as possible. And with Christmas Day just around the corner, we have a host of festive services from our Christmas Shop and Gift Finder to last minute deliveries from Prime Now to ensure customers have more time than ever to celebrate together."

2018 bestsellers from Amazon.co.uk by city (based on products purchased between 1st January 2018 and 10th December 2018):

BIRMINGHAM
The people of Birmingham led the way in beauty with bestselling products including:

BRIGHTON
The Brighton community has been switching to milk alternatives throughout 2018 with almond and oat milks featuring highly in their bestseller list:

CAMBRIDGE
Academics have been taking a look back at history, and a look ahead at new scientific theories throughout the year:

CARDIFF
Cardiff was officially one of the hottest spots in the UK during 2018's heatwave and this is reflected in the frequent appearance of cooling products among the bestsellers:

EDINBURGH
Shoppers from the Scottish capital supported their own with home grown gins and local authors featuring in their bestsellers:

GLASGOW
Meanwhile, men and women alike from Glasgow were after the latest and greatest grooming products:

LEEDS
Shoppers from Leeds stocked up on an old favourite and indulged in chocolate treats:

LIVERPOOL
Liverpudlians developed their culinary skills and supported local chefs with their shopping choices in 2018:

LONDON
The fashionistas of London took up the latest summer trend this year in the form of the accessorised straw bag:

MANCHESTER
Mancunians were among the biggest gamers of 2018 buying up consoles and games including:

NEWCASTLE
Geordies pampered their pets with purchases for four-legged friends including:

NOTTINGHAM
Nottingham looked after their little ones with plenty of baby products appearing amongst the bestsellers:

CHRISTMAS 2018 BESTSELLERS

Today Amazon.co.uk has also revealed the Christmas number ones - a glimpse into what the nation has been purchasing ahead of 25th December.

It's festive fun for all the family with the Monopoly Fortnite Edition Board Game among the top bestsellers over the festive period. Children will be delighted to find David Walliams' latest book, The Ice Monster and a LEGO Harry Potter Great Hall Toy Building Set are both bestsellers this year. Meanwhile adults will enjoy the Yankee Candle Christmas Gift Set and reading Michelle Obama's memoir, Becoming.

The 2018 Christmas bestsellers from Amazon.co.uk include (based on products purchased between 1st November 2018 and 10th December 2018):

"Family fun is clearly the focus this festive season. We've seen customers snapping up the latest games, books and blockbusters ahead of getting together with family and friends across the country," said Sam Lulla, Christmas Marketing Manager, Amazon.co.uk. "Perennial favourites including LEGO and Monopoly are proving popular with their latest releases alongside the Echo Dot likely to appear under many a Christmas tree on 25th December."

Products among the 2018 Christmas bestsellers from Amazon.co.uk by city (based on products purchased between 1st November 2018 and 10th December 2018):

BIRMINGHAM
Wizard fans of the West Midlands city have been preparing for a magical Christmas:

BRIGHTON
Classical music tops the Christmas charts for those living in the beachside town:

  • Si by Andrea Bocelli

BRISTOL
Residents of Bristol are giving the gift of the latest slow cooking trend with tips from a Bristolian chef:

CAMBRIDGE
As one of the UK's bicycle hotspots, those in Cambridge have been stocking up on cycling themed presents:

CARDIFF
After a win in this year's Tour De France, Cardiff is giving the gift of their local sporting hero this Christmas:

EDINBURGH
Scots are showing their support for their international rugby icon:

GLASGOW
It's all laughs in Glasgow, as a local comedian proves to be a popular choice with Glaswegians:

LEEDS
The people of the West Yorkshire city are singing and dancing their way into Christmas with this popular 2018 release:

For more information, please visit www.amazon.co.uk/bestofprime

-Ends-

For further information and product images, please contact Hunt & Gather:
Email: amazon@hunt-gather.com
Tel: 020 3890 7881

For further information please contact Amazon UK Press Office:
Email: pressoffice@amazon.co.uk
Tel: 020 3942 1793

Amazon's Best of Prime 2018 takes account of how Prime members worldwide enjoyed their Prime benefits between October 1st 2017 and September 30th 2018.

The Best of Prime UK information covers the period between January 1st and December 3rd 2018.

All information was treated in accordance with Amazon's Privacy Notice

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