Press Release

Printer Friendly Version E-mail this page 
<< Back
Amazon’s Treasure Truck set to pop up in select UK cities, offering customers a new way to shop for must-have products

London and Manchester will be the first cities to test-drive Treasure Truck in the UK with more to follow

Treasure Truck will feature one surprise product each offer day – it could be anything from new release toys and electronics to steaks and fine wine
Customers can sign up now by texting ‘truck’ to 87377 to be the first to find out what’s on the truck and when it will roll out to new cities

Find out more at, follow @treasuretruckUK and look out for #treasuretruck on social media

LONDON - 1 December 2017 – Amazon today revealed that Treasure Truck, a unique and fun-filled way to shop for new, trending, local or delicious items, will first drive into London and Manchester in the UK, with more cities to follow.

Treasure Truck will initially pop up in Manchester and London several times a month, featuring one carefully selected goody at a time. Each offer is a surprise and customers will have to act fast to get their mitts on the kit, with only limited stock on the truck. After customers purchase the product in the Amazon app, they then select a convenient time and place to pick up the item at the truck.

With Treasure Truck tootling into further UK cities soon, customers can sign up now by texting ‘truck’ to 87377. When the truck is ready to drive into town, they will receive a text alert spilling the beans on that day’s treasure.

Customers can expect the unexpected, as offers will include exclusive items made just for Treasure Truck, trending tech, seasonal must-haves, delicious food, favourites from local businesses, amazing deals on limited edition items and much more. All products will be carefully selected to create a spontaneous, one-of-a-kind shopping experience. It won’t just be about the product: customers will be greeted by a ‘delight squad’ – the truck’s specially trained crew - to ensure that everyone has truckloads of fun. Occasional celebrity appearances, interactive games, special seasonal events and on-the-spot prize giveaways are just some of the things thrown in to brighten up the day.

“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, Head of Treasure Truck, “Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”

Customers can sign up for Treasure Truck by texting ‘truck’ to 87377 to be among the first to find out when and where the truck will be plus the offer of the day.

Customers can also find out more at, follow @treasuretruckUK and look out for #treasuretruck on social media.

Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and New York, among others. Products have ranged from the Nintendo Entertainment System: NES Classic Editionand GoPro cameras to top Christmas toys from Wowee Fingerlings and Hatchimals. Already in the US, the trucks have seen thousands of customers join in a dance party when Skullcandy headphones were the surprise offer of the day, as well as thousands of Potterheads appear, as if by magic at midnight, to celebrate the release of Harry Potter and The Cursed Child. Hungry customers have bagged tens of thousands of lbs of delicious steaks and seafood, including enjoying over 20,000 oysters to date while learning how to shuck at the truck.


And now an entertaining note from our lawyers: By texting TRUCK to 87377 you agree to receive messages (including marketing messages) from Amazon about Treasure Truck. You may opt out at any time by texting STOP to 87377. Standard message and data rates may apply.

For information, images and interviews, please contact Hunt & Gather:
Charlotte Anderson - / 07760 153 549
Katie FitzPatrick - / 07976 375 496

For further information please contact:
Amazon UK Press Office
Tel: 020 3680 0888

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit



"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Ltd's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
Contact Amazon PR

Contact by email: Press Office

Contact by phone:
020 3942 1793 Help

Help Pages

By E-mail, Chat or Phone

Sign up to receive e-mail alerts whenever posts new information in the Media Room. Just enter your e-mail address and click Submit.
Subscribe to the PR RSS Feed.

Where's My Stuff?

Delivery and Returns

Need Help? Home
International Sites:  United States   |   Germany   |   France   |   Japan   |   Canada   |   China
Business Programs: Sell on Amazon   |   Fulfilment by Amazon   |   Join Associates   |   Join Advantage
Customer Service   |   Help   |   View Basket   |   Your Account
About   |   Careers at Amazon
Conditions of Use & Sale  |  Privacy Notice   © 1996-2013,, Inc. and its affiliates