Amazon Fashion Europe Appoints Liya Kebede as the Face of Spring/Summer 17 and Announces More Than 60 Million Fashion Items Sold During Q4 2016
Amazon Fashion Europe Appoints Liya Kebede as the Face of Spring/Summer 17 and Announces More Than 60 Million Fashion Items Sold During Q4 2016
Amazon’s European fashion selection included more than 350 new fashion brands in 2016
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Luxembourg, 3 February 2017: Ethiopian model, actress and designer, Liya Kebede, will be the new face for Amazon Fashion Europe for Spring/Summer 2017 (SS17) and will feature in print advertising, social media, and on-site campaigns across Europe from March 2017. Fashion continues to be one of the fastest growing categories for Amazon, with more than 60 million fashion items sold during Q4 2016.
Amazon grew its fashion selection in 2016 by adding more than 350 new brands to its offering across Europe including clothing from Miss Selfridge, Dorothy Perkins, Burton Menswear London, EVANS, Wallis, Filippa K, Wood Wood, Vanessa Bruno Athé, Champion Reverse Weave, Whyred, Won Hundred, House of Holland, Cacharel, J.Lindeberg, Lagerfeld, Paul & Joe; shoes and bags from Moschino, Fratelli Rossetti, Steffen Schraut, ALDO, L.K.Bennett, Vanessa Bruno, Lloyd, Floris van Bommel, Startrite for Kids and Newton running shoes; watches from Ferragamo and Versus, and jewellery by Thomas Sabo.
The newly added brands complement Amazon Fashion’s existing wide assortment of hundreds of loved brands including Boss Orange, Emporio Armani, Calvin Klein, Tommy Hilfiger, French Connection, 7 For All Mankind, Selected Femme, Petit Bateau, Levi’s, and Lacoste.
“Offering an expansive selection, using technology to innovate the shopping experience, and providing award-winning customer service are all part of our vision to be the fashion destination that brands and customers love,” said Susan Saideman, Vice President, Amazon Fashion, Europe. “Fashion is one of Amazon’s fastest growing categories and we are still only a handful of years into a very long-term investment.”
Liya Kebede takes over from Hungarian model Barbara Palvin who was the face of Amazon Fashion Europe for AW16. The items worn by Liya for the SS17 Campaign will be available to buy from www.amazon.co.uk/fashion, from March 1st and the campaign will continue to promote the tagline, ‘Don’t Look Like Me, Look Like You’, encouraging Amazon customers to embrace their own personal style. Amazon’s SS17 campaign with Liya Kebede was shot by photographer Cass Bird and styled by Julia Sarr-Jamois.
During 2016, Amazon Fashion launched two European brand campaigns - the first, starring the world’s largest fashion blogger, Chiara Ferragni as its ambassador for Spring/Summer 16, and the second with model Barbara Palvin. In September 2016 Amazon Fashion launched its first European TV advertising campaign, which aired in UK, Germany, and Austria. For Christmas, style icon Olivia Palermo and husband Johannes Huebl created their personal wish list showcasing their favourite pieces.
Across Europe, Amazon has five local language websites selling a wide selection of fashion products for men, women, and children across clothing, shoes, accessories, jewellery, watches, and luggage - www.amazon.co.uk/fashion, www.amazon.de/fashion, www.amazon.fr/mode, www.amazon.it/moda, and www.amazon.es/moda. Outside of Europe Amazon sells fashion through www.amazon.com/fashion, www.amazon.jp/fashion, www.amazon.cn/fashion, www.amazon.in/fashion, www.amazon.ca/fashion, and www.amazon.com.mx/fashion.
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For more information please contact amazonfashion@thisismission.com / 020 7845 7800
NOTES TO EDITOR
Amazon Fashion Social media (EU)
Instagram: www.instagram.com/amazonfashioneu
Facebook: www.facebook.com/amazonfashioneu
YouTube: www.youtube.com/amazonfashioneu
Pinterest: www.pinterest.com/amazonfashioneu
Around the world Amazon is a patron of the British Fashion Council and sponsors New York Men’s Fashion Week, Amazon Tokyo Fashion Week, and Amazon India Fashion Week.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
