Amazon.co.uk set for busiest Christmas Day ever - sales on 25th December have more than doubled over the last five years
Prime members celebrate the season by streaming critically acclaimed, award-winning Amazon Original TV shows including Clarkson, Hammond & May’s record breaking The Grand Tour, new Billy Bob Thornton legal thriller Goliath and new series of The Man In The High Castle, Transparent and Mozart In The Jungle
Amazon Music Unlimited and Prime Music set to see surge of people listening to Christmas music playlists and stations
London, 22 December 2016 - Amazon.co.uk has announced that it is expecting its busiest Christmas Day yet with sales on 25th December more than doubling over the past five years. Orders are expected to peak at 21:06 on Christmas Day when many people will be taking advantage of the End of Year Sale by downloading digital content for their new devices.
Here are some of the other trends that Amazon.co.uk has historically seen on Christmas Day:
Midnight to 11am: Last minute shopping
During this time, sales on Amazon.co.uk are led by Printable and Email Gift Cards as people pick up last-minute presents. Orders of Gift Cards historically peak at 10am.
12noon: Digital downloads and streaming
With the first presents opened and an hour or so until lunch, shoppers head to Amazon.co.uk and the Amazon Music, Prime Video and Kindle apps to stream music, TV and films, and purchase Kindle books, digital video games and apps for their new devices, with the first sales peak of the day at 12:12.
Bestsellers on Christmas Day 2015 included Angels and Demons: (Robert Langdon Book 1) by Dan Brown (Kindle book), The Lady in the Van by Alan Bennett (Kindle book), 25 by Adele (MP3 download) and A Bridge Over You by The Lewisham and Greenwich NHS Choir (MP3 download)
Sales of cases for devices, video games including Fallout 4 and Call of Duty: Black Ops III, video games accessories including the Xbox One Wireless Controller and PlayStation Network Card, memory cards and film for instant cameras increase at lunchtime as customers order products to use with their new Christmas gifts.
3pm: The Queen’s Christmas Broadcast
Sales slow around 3pm during The Queen’s speech, as the nation stops what they are doing to watch the monarch give her traditional televised address.
7pm onwards: Christmas TV specials
Last year, television screenings of Michael McIntyre’s Big Christmas Show and the Downton Abbey Christmas special prompted soaring DVD sales and Amazon Video streams and downloads of Michael McIntyre - Happy & Glorious, Downton Abbey: The Finale and Downton Abbey - Series 6.
Families also settled down together to stream and download classic Christmas films including Home Alone, Home Alone 2: Lost in New York, Love Actually, Miracle On 34th Street and Die Hard on Amazon Video.
9pm: Sofa surfing for the best deals
Last year, Christmas Day sales on Amazon.co.uk peaked at 21:06, as customers relaxed after the day’s festivities and made a start on their sale shopping.
An in-depth look at Christmas Day shopping shows that we’re a nation that loves a festive routine, from the last minute gift voucher print out in the morning to giving our undivided attention during The Queen’s speech, followed by an evening of TV and films,” said Doug Gurr, UK Country Manager, Amazon. “This year, we’ll be launching the End of Year Sale on Christmas Eve. Many lucky customers will receive a new device for Christmas and it’s the perfect time to download Kindle books, apps, music, TV and film content to enjoy throughout the festive break. The sale continues until the end of December, with great deals on TVs, video game consoles and coffee machines amongst many others, so there’s plenty of time to treat yourself from the comfort of your sofa.
Season to Stream
Christmas Day 2016 is predicted to be one of the busiest days of the year for digital downloads and streaming on Amazon. Digital sales on Amazon traditionally peak between Christmas Day and 28th December. With this year’s Black Friday and Cyber Monday shopping weekend setting new records for sales of Amazon devices, including Amazon Echo and Echo Dot, the Fire tablet and Fire TV Stick, the number of downloads and streams is expected to reach a new high this year.
"With the number of new devices under the tree, digital streaming and downloads are set to soar on Christmas Day,” said Jay Marine, Vice President of Amazon Video EU. “The moment that people receive their new device, they want Kindle books to read, apps to play, music to listen to, and movies and TV shows to watch. With hit TV shows like the record breaking The Grand Tour, The Man In The High Castle, and recent BAFTA TV Award winning Transparent, we expect Christmas to be the season to stream for Amazon customers."
Over the festive period, millions of Prime members can stream and download content available at no extra cost to their membership. Prime Video offers thousands of popular movies and TV episodes including record-breaking Clarkson, Hammond & May show The Grand Tour, Golden Globe and BAFTA wining Transparent, Golden Globe winning Mozart In The Jungle, critically acclaimed The Man In The High Castle, Billy Bob Thornton legal thriller Goliath and hit Amazon Original Kids shows Creative Galaxy, Tumble Leaf, The Stinky & Dirty Show, Just Add Magic, Wishenpoof, and Gortimer Gibbon’s Life on Normal Street, all available to stream on hundreds of mobile and living room devices including the bestselling Amazon device, Fire TV Stick. Customers can also download titles to their mobile devices, including Fire tablets, iOS and Android through Prime Video. Prime members benefit from one free pre-released book a month with Kindle First and two million songs available to stream and download through Prime Music, which also includes more than a thousand Prime Playlists and Prime Stations, whilst members of Amazon Music Unlimited have access to more than 40 million songs. Customers can also download paid apps and games for free in Amazon Underground, available with no in-app purchases required.
Amazon.co.uk’s End of Year Sale
Shoppers this year will be able to save millions of pounds as Amazon.co.uk launches the End of Year Sale Thousands of deals will be available on a range of must-have products, running from 0:01 on Christmas Eve until 23:59 on 31st December, but only while stocks last. There will also be thousands of ‘Lightning Deals’ introduced throughout the sale - products available at a discount, in limited quantities, for a short period of time. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access period to all Lightning Deals.
More than a thousand Amazon Marketplace sellers will also participate in the End of Year Sale for the first time ever, providing customers with an even larger selection of items.
The offers available during the End of Year Sale on Amazon.co.uk include Sony PlayStation 4 500GB game bundles for £199.99 as well as:
|
PRODUCT |
CURRENT AMAZON.CO.UK PRICE |
END OF YEAR SALE PRICE |
SAVING |
|
Sony Bravia 49-Inch Android 4K HDR Ultra HD Smart TV |
£799.00 |
£550.00
|
£249.00
|
|
Sony Bravia 55-Inch Android 4K HDR Ultra HD Smart TV |
£1,002.00
|
£749.00
|
£253.00
|
|
Microsoft Surface 3 10.8 inch Tablet (Intel Atom Z8700 1.6 GHz, 2 GB RAM, 64 GB SSD, Integrated Graphics, Bluetooth, Windows 10) - Black/Silver |
£515.00 |
£399.99 |
£115.01 |
|
Acer CB5-132T 11.6-inch Convertible Chromebook (Intel Celeron N3050, 2 GB RAM, 16 GB eMMC, Integrated Graphics, Chrome OS) - White |
£199.99 |
£149.99 |
£50.00 |
|
Sennheiser HD 600 - Open Monitoring Headphones |
£312.99 |
£199.99 |
£113.99 |
|
We Are All Completely Beside Ourselves by Karen Joy Fowler (Kindle Edition) |
£4.74 |
£1.09 |
£3.65 |
|
Follow You Home by Mark Edwards (Kindle Edition) |
£3.98 |
£0.99 |
£2.99 |
|
Guy Martin: My Autobiography by Guy Martin (Kindle Edition) |
£4.99 |
£1.99 |
£3.00 |
|
Diary of a Wimpy Kid (Book 1) by Jeff Kinney (Kindle Edition) |
£3.99 |
£1.99 |
£2.00 |
|
Breaking Bad - Complete Series Collector's Edition Tin (DVD) |
£49.96 |
£29.99 |
£19.97 |
| Happy Feet (Amazon Video download purchase) |
£7.99 |
£0.99 |
£7.00 |
| Star Trek Beyond (Amazon Video download purchase) |
£13.99 |
£8.99 |
£5.00 |
|
Le Creuset Signature Cast Iron Round Casserole, 24 cm - Midnight Grey |
£180.00 |
£109.99 |
£70.01 |
|
De'Longhi EC680.BK Dedica Coffee Machine with 15 Bar Espresso Pump - Black |
£149.00 |
£99.99 |
£49.01 |
|
Tower 1200w Die Cast Stand Mixer |
£141.59 |
£99.99 |
£41.49 |
|
Anglepoise Original 1227 Mini Table Lamp - Jet Black with Black Cable |
£95.00 |
£49.99 |
£45.01 |
|
Philips AquaTouch S5420/06, Wet and Dry Men‘s Electric Shaver with SmartClick Precision Trimmer |
£74.99 |
£48.99 |
£26.00 |
|
Oral-B Smart Series 4000 Cross Action Electric Rechargeable Toothbrush Powered by Braun |
£56.80 |
£39.99 |
£16.81 |
|
Vivienne Westwood Women's Orb II Quartz Watch with Pink Dial Analogue Display and Leather Strap VV006PKPK |
£170.00 |
£103.49 |
£66.51 |
|
Antler Hand Luggage Juno B1 4-Wheel Cabin Case, 40 Litres, Red |
£107.20
|
£59.50 |
£47.70 |
|
Samsonite Dynamo Upright 55/20 Expandable Cabin Luggage, 48 Litres, Royal Blue |
£85.08
|
£63.90
|
£21.18
|
|
Jim Beam Kentucky Straight Rye Whiskey, 70 cl |
£25.99 |
£18.19 |
£7.80 |
Prices are correct as of 20th December 2016 and are subject to change.
To find out more about the End of Year Sale:
Visit www.amazon.co.uk/sale
Subscribe to the Deals Newsletter
Follow Amazon.co.uk on Twitter:www.twitter.com/AmazonUK
Visit the Amazon.co.uk Facebook page:www.facebook.com/AmazonUK
Prime members across the UK now benefit from not just unlimited One-Day delivery on millions of products, but also access to great benefits including: thousands of popular movies and TV episodes through Prime Video; access to over two million songs to stream and download through Prime Music which also includes hundreds of Prime Playlists and Prime Stations; 30-minute early access to Lightning Deals on Amazon.co.uk; one free pre-released book a month with Kindle First and unlimited photo storage with Prime Photos.
Prime is available for a monthly membership of £7.99/month, or a best value annual membership of just £79/year. Amazon customers who are not already Prime members can sign up for Prime or start a 30-day free trial of Amazon Prime by visiting www.amazon.co.uk/prime.
For further information, interviews, or product imagery please contact:
Letitia Thomas (07970 907 633) or Iyesha Warner (07908 841 934) at Mission
T: 020 7845 7800
E:letitia@thisismission.com| iyesha@thisismission.com | amazonchristmas@thisismission.com
About Amazon.co.uk
For further information please contact:
Amazon UK Press Office
Email: pressoffice@amazon.co.uk
Tel: 020 3680 0888
Data refers to saleson 25th December 2010 compared to sales on 25th December2015.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.
