Curated Deals of the Day kick off at midnight 12 July - New deals as often as every five minutes

Amazon Associates at the Amazon Fulfilment Centre in Peterborough preparing for Prime Day

LONDON--July 11, 2016 — Beginning at midnight BST on Tuesday, July 12, Prime members in the UK can shop thousands of deals from across nearly every category available on Amazon.co.uk, with new deals being offered as often as every five minutes. Prime members will find 80% more Prime Day deals this year from Marketplace Sellers; more than 30% of all the great deals available on Prime day are offered by small business sellers. To participate in Prime Day, sign-up for Prime or start a free 30-day trial at amazon.co.uk/primeday.

“Anticipation for Prime Day has been building – over the last week Prime members have been shopping great countdown deals, receiving surprise Prime Now deliveries from a heavyweight boxing champion and a Gogglebox TV star, and entering for the chance to win great prizes like tickets to see Clarkson, Hammond & May’s The Grand Tour being recorded,” said Doug Gurr, Managing Director at Amazon UK. “Now the anticipation is almost over and Prime Day is upon us. Prime Day is firmly establishing itself as a major summer deals day and we’ve worked hard to make sure we are offering our Prime members the lowest prices on even more great deals for Prime Day 2016.”

Prime Day Deals Preview
In addition to tens of thousands of Lightning Deals throughout with new deals as often as every five minutes, members will find curated Deals of the Day beginning at midnight. Below is a sneak peak of Prime Day deals.

Amazon Devices

• Fire, Amazon’s best-selling tablet ever, will be available for an incredible £34.99 (£15 off)
• Fire TV Stick, Amazon’s fastest-selling device ever in the UK, will be just £19.99 (£15 off)
• Customers can save £30 on Amazon’s best-selling Kindle, Kindle Paperwhite (available for just £79.99)

More deals on Amazon Devices will go live on the day.

Fire Tablets being prepared in the Amazon Fulfilment Centre in Milton Keynes

PCs & Consoles

• Lenovo Chromebook for less than £100
• More than 30% off Crucial MX300 750GB SATA 2.5 Inch Internal Solid State Drive with 3D NAND flash technology
• Sony PS4 console bundle for less than £250
• Uncharted 4: A Thief's End (PS4) for less than £32
• XBox One Kinect Console for less than £230

Electronics

• Up to 40% off TVs from 22” to 65”, including 4k and smart models
• Save over £130 on an Epson projector
• Up to 45% off Bang & Olufsen speakers and headphones

Wearable Tech

• More than 30% off selected Microsoft Band
• More than 30% off a Garmin GPS smart watch with sports apps

Fashion & Beauty

• More than 30% off selected shades of WUNDERBROW - The Perfect Eyebrows That Last for Days in Under 2 Minutes
• More than 20% off Sarah Jessica Parker Lovely Eau de Parfum for Women
• 50% off Vans shoes (selected unisex styles)

Toys & Games

• 35% off Exploding Kittens card game

Home & Garden

• Over 35% off an Instant Pot Electric Pressure Cooker
• 25% off a Black + Decker Sander
• Over 20% off a Karcher Window Vacuum Cleaner
• Up to 40% off Philips Hue Personal Wireless Lighting

Personal Care

• More than 25% off an Oral-B Rechargeable Toothbrush with Bluetooth Connectivity
• 30% off ghd Arctic Gold V Styler
• Over 35% off selected flavours of Optimum Nutrition Gold Standard 100% Whey Protein Powder

Musical Instruments

• More than 20% discount on selected Gibson electric guitars

Luggage

• More than 20% discount across a range of colours and styles of the Trunki Ride-on Suitcase

Pets

• Up to 45% discount on selected pet supplies

Amazon Marketplace Deals
Thousands of Amazon Marketplace sellers, including small businesses from around the world, will be offering Prime Day deals on some of their most popular products at their lowest prices of the year. Some of these deals include:

• Dyson DC19DB Multi Floor Cylinder Vacuum Cleaner – Save 25%
• 7" Android 5.0 Quad Core Lollipop Tablet – save 30%
• TTfone Venus TT700 Big Button Flip Mobile Phone – Save 30%
• Pure Argan Oil 100% Organic – Save 50%

“Prime Day is great for customers and sellers,” said Simon Johnson, Director of Seller Services UK. “Customers have the opportunity to discover and support small businesses by purchasing products at a great price with unlimited One-Day Delivery, and it helps sellers prepare for the upcoming Christmas period by providing a peak sales day as well as customer reviews on new and top selling products.”

Watch-A-Deal
Readily track and shop any deal while at home or on-the-go with the Amazon App. Find helpful advice on how to shop on Prime Day at amazon.co.uk/primeday.

Get up to £100 of Amazon.co.uk gift cards from AmazonFresh
AmazonFresh launched in the UK in June, and is available for Prime members in 128 London postcodes. To celebrate Prime Day 2016, if Prime members spend £80 or more on an AmazonFresh order, have it delivered between now and 16 July, 2016, AmazonFresh we will apply a £20 Amazon.co.uk gift card to the customer’s account. What's more, customers can then get up to four more £20 Amazon.co.uk gift cards on AmazonFresh orders over £80 delivered by 21 August, 2016.

Deals to your door in an hour with Prime Now
Many great deals will be available to order through the Prime Now app, so Prime members in London, Birmingham, Newcastle, Manchester, Leeds, Liverpool and Portsmouth will be able to receive items with one and two-hour delivery. Customers who place their first-ever Prime Now order using promotional code 5PRIMENOW will receive £5 off that order and all customers will be able to browse a selection of “Prime Now Favourites”, showcasing some of the most popular items customers get from the ultra-fast service.

“The only thing better than snapping up amazing deals on Prime Day is having your order arrive just minutes or hours after placing your order through Prime Now,” said Stephenie Landry, worldwide vice president of Prime Now. “Prime Day is all about rolling out the red carpet for Prime members and we know customers love the amazing convenience of receiving their order in lightning fast speeds.”

Prime Now has been surprising customers ahead of Prime Day, with special Prime Now deliveries taking place by famous faces including former WBA heavyweight champion David Haye, who delivered gifts to a south east London boxing gym, and Gogglebox star Scarlett Moffatt, who delivered Kindle devices, toys and games to a Primary School in the north east of England.

The Grand Tour Prime Day Prize Draw
Amazon announced that Clarkson, Hammond & May’s The Grand Tour will host studio recordings in UK, U.S. and Germany later this year. Prime Day is the last chance for customers to enter The Grand Tour Prime Day Prize Draw for a chance to win a trip to attend a studio recording in the UK, including travel, accommodation, £200 spending money and a chance of meeting Jeremy Clarkson, Richard Hammond and James May. Entry to The Grand Tour Prime Day Prize Draw is open until 23.59 on Prime Day (12 July), and customers should go to www.amazon.co.uk/GTtickets and complete the online entry form to be in with a chance to win.

Win with Prime Music 
Prime Day is also the last opportunity for Prime members to have the chance to win a range of great prizes through Prime Music. In the UK, customers can listen at amazon.co.uk/primemusic-prizedraw for a chance to win great prizes including:

Gig tickets and great music prizes:

• A gig from BRIT Award winner Passenger in your front room
• Tickets to a Biffy Clyro gig, including meet and greet with the band
• Tickets to Chase & Status’ Ibiza gig in September, including a meet and greet with the band
• Signed guitars used by Blink-182 at their first acoustic show
• A set of Sonos speakers including Playbar, Sub, Play:1, Play:3, Play 5
• A framed lyric sheet signed by Olly Murs
• Tickets to Red Hot Chili Peppers’ Hamburg show on Sunday 9 October 2016
• Tickets to see Aled Jones in concert in December, including a meet and greet
• Four pairs of JF London shoes made exclusively for Little Mix, with a personal note from the band

Theatre & cinema tickets and more:

• Tickets to see the Bodyguard at the Dominion Theatre in London’s West End, including meet and greet with star of the show Beverley Knight
• Tickets to the Suicide Squad movie London premiere
• Tickets to the American Idiot West End show in London

Great experience prizes:

• A personal training session with ‘The Body Coach’ Joe Wicks
• Tea for two with Len Goodman at The Waldorf Hilton Hotel in London
• Dinner for two at a Jamie’s Fifteen restaurant, including a meet and greet with Jamie Oliver

Prime members in the UK can participate by playing select Prime Music playlists, each associated with a prize, until 23.59 on Prime Day (12 July); visit amazon.co.uk/primemusic-prizedraw for more details and terms and conditions.

More to Prime
A Prime membership is already the best deal in the history of shopping. Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the UK that includes unlimited One-Day Delivery on millions of items across all categories, unlimited Same-Day Delivery on more than a million items in London, Surrey, Berkshire, Birmingham, Bristol, Milton Keynes, Glasgow, and Edinburgh, and one and two-hour delivery with Prime Now on tens of thousands of items available through the Prime Now app in London, Birmingham, Newcastle, Manchester, Leeds, Liverpool and Portsmouth.. In addition to unlimited fast delivery, Prime members have access to unlimited streaming of tens of thousands of movies and TV episodes with Prime Video, more than one million songs and hundreds of curated playlists and stations with Prime Music, early access to select Lightning Deals all year long, unlimited secure photo storage with Prime Photos and access to more than one million books to borrow for free with the Kindle Owners' Lending Library.

Amazon customers who are not already Prime members can sign up for Prime or start a 30-day free trial of Amazon Prime by visiting amazon.co.uk/primeday.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about.

 

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