Black Friday Deals Week began at 00:00  on Monday 23rd November and continues until 23:59 on Friday 27th  November

Thousands of deals still to come including video games, children’s  bicycles and men’s watches

Amazon Prime members benefit from 30-minutes exclusive early  access to all Lightning Deals

Hundreds of Marketplace sellers are taking part in this year’s  Black Friday Deals Week for the first time

London, 24th November 2015 – One day in and Black Friday Deals Week 2015 is already  on course to be the busiest week ever for Amazon.co.uk. Since the deals began  at 00:00 on Monday 23rd November 2015, the bestselling offers on  Amazon.co.uk have included Acer Notebooks as  well as Minions toys, The Woody Allen Collection DVD boxset, SO & CO  watches and Bodum mugs with some deals selling out in  seconds.

More than 7,000 deals are available throughout Black Friday  Deals Week, saving customers tens of millions of pounds, with new offers going  live every ten minutes.

Amazon.co.uk is featuring ‘Lightning Deals’ –  products available at a discount, in limited quantities, for a short period of  time. Amazon  Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access  period to all Lightning Deals.

Amazon.co.uk is also offering ‘Deals of the  Day’ – selected products on offer for one day, from 00:01 to 23:59, subject to  availability.

From big-ticket items to stocking fillers, current Amazon.co.uk  prices will be cut by an average of more than 40%, saving customers tens of millions  of pounds on popular Christmas presents including:

“Yesterday  we saw high demand for deals from the early hours of the morning and we expect  to see this build throughout the week towards Black Friday itself,” said  Christopher North, Managing Director, Amazon.co.uk. “We have been asked whether we believe that Black Friday 2015 will be  the biggest sales day ever. We will have to wait and see but we are certainly  ready if it is with more distribution centres, more stock, more deals and a  large team of talented people ready to fulfil the highest levels of demand.”

In addition to the thousands of deals offered directly by  Amazon.co.uk, hundreds of British businesses selling on Amazon Marketplace are  also participating in Black Friday Deals Week for the first time. This means  that customers will benefit from an even larger selection of deals whilst sellers have the opportunity to reach the many  millions of customers who shop on Amazon.co.uk during the busy festive season.

As well as the Black Friday Deals Week offers on Amazon.co.uk, selected  deals are available through Prime Now, Amazon’s app that offers one-hour  delivery to Prime customers. These deals are available to eligible addresses in  London, Birmingham and Newcastle from 8am to midnight.

Last year, Black Friday overtook Cyber Monday for the first time  ever as Amazon.co.uk’s busiest day. More than 5.5 million items were sold on  Black Friday 2014 (Friday 28th November), at a rate of 64 items per  second and sales on Amazon.co.uk peaked at 8.29am.

Amazon has been  heavily investing in its UK infrastructure throughout 2015 to be ready for what  is expected to be its biggest Christmas on record. This has included the  opening of two new fulfilment centres in Dunstable and Doncaster. Amazon now  employs more than 10,000 permanent employees in the UK.

To find out more about  Black Friday:
Visit www.amazon.co.uk/blackfriday 
Subscribe to the Deals Newsletter 
Follow Amazon.co.uk on Twitter: www.twitter.com/AmazonUK  
Visit the Amazon.co.uk Facebook page: www.facebook.com/AmazonUK

About Amazon Prime:
Amazon Prime  is already a popular service with millions of members in the UK. On a base of  tens of millions, worldwide paid membership to Prime grew 53% last year. Prime  members in the UK enjoy unlimited One-Day Delivery on millions of items,  unlimited streaming of more than 15,000 popular movies and TV shows through  Prime Instant Video, access to one million songs to stream and download through  Prime Music, unlimited photo storage in Amazon Cloud Drive, and access to more  than one million books to borrow for free with the Kindle Owners' Lending  Library. Customers can sign up for the Amazon Prime free 30-day trial at www.amazon.co.uk/prime.

Prime Now is currently  available to eligible addresses in London, Birmingham and Newcastle. All Prime  members can immediately download the Prime Now app, available on iOS and  Android devices, to find eligible delivery postcodes and request notification  when the service is available in their area. Customers can also visit www.amazon.co.uk/primenow. Prime Now  customers can choose delivery within one hour of ordering for £6.99, or free  delivery within a choice of two-hour delivery slots between 8am and midnight,  seven days a week.

Prime Same Day offers  Prime members free same-day delivery on one million items. Prime members who  place an order for same-day delivery by noon, on any day of the week, will  receive their delivery between 6pm and 10pm on that same evening. There is no  minimum order value and a wide range of items are available, from TVs to  toasters, DVDs to books, and coffee makers to children’s toys. The service is  available in Greater London, parts of Hertfordshire and Berkshire and  residential addresses in Birmingham, Bristol, Dudley, Edinburgh, Glasgow,  Milton Keynes, Northampton, Walsall and Wolverhampton. Amazon will continue to  expand Prime Same Day to other areas of the UK in 2016. To learn more and check  for eligible postcodes, visit www.amazon.co.uk/sameday.

Prime Now and Prime Same Day are made available  through Amazon Logistics, which empowers independent local, regional and  national delivery companies across the UK to deliver Amazon parcels to  customers seven days a week. 

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For  further information, interviews, or product imagery please contact:
Letitia  Thomas at Mission
T:  020 7845 7800
E: letitia@thisismission.com | amazon2015@thisismission.com

About Amazon.co.uk
For  further information please contact:
Amazon  UK Press Office
Email:  pressoffice@amazon.co.uk
Tel:  020 3680 0888

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company  is guided by four principles: customer obsession rather than competitor focus,  passion for invention, commitment to operational excellence, and long-term  thinking. Customer reviews, 1-Click shopping, personalized recommendations,  Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire  tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services  pioneered by Amazon.