Must-have deals include video games and console bundles, robot toys and diamond jewellery. a

£25 off the all-new Kindle Paperwhite makes Amazon’s most popular Kindle e-reader available for a best-ever price of £84.99.

Amazon Kindle available for just £49.99.

Black Friday Deals Week runs from 00:00 on Monday 23rd November to 23:59 on Friday 27th November 2015.

London, 23rd November 2015 - Amazon.co.uk today kicks off its biggest ever Black Friday Deals Week with more than 7,000 deals and tens of millions of pounds of savings. Deals began at 00:00 on Monday 23rd November and run until 23:59 on Friday 27th November, with new offers going live every ten minutes. 

Amazon.co.uk will feature ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access period to all Lightning Deals.

Amazon.co.uk will also offer ‘Deals of the Day’ – selected products on offer for one day, from 00:01 to 23:59, subject to availability.

In addition, throughout Black Friday Deals Week, customers can save £25 on the all-new Kindle Paperwhite, meaning Amazon’s most popular Kindle e-reader is available for a best-ever price of just £84.99.  The Amazon Kindle is also available with a discount of £10, at just £49.99.

From big-ticket items to stocking fillers, current Amazon.co.uk prices will be cut by an average of more than 40%, saving customers tens of millions of pounds on popular Christmas presents including:

“Customers love Black Friday. Last year, it was so popular that for the first time in our history, we received orders for over 5.5 million items in one day,” said Christopher North, Managing Director, Amazon.co.uk. “This year, we have more than 20 times the number of deals we had in 2010 when we first introduced Black Friday to the UK and we’re expecting record numbers of customers to take advantage.”

In addition to the thousands of deals offered directly by Amazon.co.uk, hundreds of British businesses selling on Amazon Marketplace are also participating in Black Friday Deals Week for the first time. This means that customers will benefit from an even larger selection of deals whilst sellers have the opportunity to reach the many millions of customers who shop on Amazon.co.uk during the busy festive season.

As well as the Black Friday Deals Week offers on Amazon.co.uk, selected deals are available through Prime Now, Amazon’s app that offers one-hour delivery to Prime customers. These deals are available to eligible addresses in London, Birmingham and Newcastle from 8am to midnight.

Last year, Black Friday overtook Cyber Monday for the first time ever as Amazon.co.uk’s busiest day. More than 5.5 million items were sold on Black Friday 2014 (Friday 28th November), at a rate of 64 items per second and sales on Amazon.co.uk peaked at 8.29am.

Amazon has been heavily investing in its UK infrastructure throughout 2015 to be ready for what is expected to be its biggest Christmas on record. This has included the opening of two new fulfilment centres in Dunstable and Doncaster. Amazon now employs more than 10,000 permanent employees in the UK.

To find out more about Black Friday:
Visit www.amazon.co.uk/blackfriday  
Subscribe to the Deals Newsletter 
Follow Amazon.co.uk on Twitter: www.twitter.com/AmazonUK  
Visit the Amazon.co.uk Facebook page: www.facebook.com/AmazonUK

About Amazon Prime:
Amazon Prime is already a popular service with millions of members in the UK. On a base of tens of millions, worldwide paid membership to Prime grew 53% last year. Prime members in the UK enjoy unlimited One-Day Delivery on millions of items, unlimited streaming of more than 15,000 popular movies and TV shows through Prime Instant Video, access to one million songs to stream and download through Prime Music, unlimited photo storage in Amazon Cloud Drive, and access to more than one million books to borrow for free with the Kindle Owners' Lending Library. Customers can sign up for the Amazon Prime free 30-day trial at www.amazon.co.uk/prime.

Prime Now is currently available to eligible addresses in London, Birmingham and Newcastle. All Prime members can immediately download the Prime Now app, available on iOS and Android devices, to find eligible delivery postcodes and request notification when the service is available in their area. Customers can also visit www.amazon.co.uk/primenow. Prime Now customers can choose delivery within one hour of ordering for £6.99, or free delivery within a choice of two-hour delivery slots between 8am and midnight, seven days a week.

Prime Same Day offers Prime members free same-day delivery on one million items. Prime members who place an order for same-day delivery by noon, on any day of the week, will receive their delivery between 6pm and 10pm on that same evening. There is no minimum order value and a wide range of items are available, from TVs to toasters, DVDs to books, and coffee makers to children’s toys. The service is available in Greater London, parts of Hertfordshire and Berkshire and residential addresses in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton, Walsall and Wolverhampton. Amazon will continue to expand Prime Same Day to other areas of the UK in 2016. To learn more and check for eligible postcodes, visit www.amazon.co.uk/sameday.

Prime Now and Prime Same Day are made available through Amazon Logistics, which empowers independent local, regional and national delivery companies across the UK to deliver Amazon parcels to customers seven days a week. 
- ENDS -

For further information, interviews, or product imagery please contact:
Letitia Thomas at Mission
T: 020 7845 7800
E: letitia@thisismission.com | amazon2015@thisismission.com

Notes to editors
Prices refer to models that include special offers. Promotional price available while stocks last.

Amazon’s bestselling Kindle—now even better
Kindle Paperwhite is loved by customers and acclaimed by press. From over 2,500 customer reviews on Amazon.co.uk, it has an average rating of 4.6 stars out of 5, and offers a resolution unsurpassed by any e-reader, with twice as many pixels as the previous generation Kindle Paperwhite. The all-new Kindle Paperwhite also offers Bookerly, an exclusive font crafted from the ground up for reading on digital screens, while an all-new typesetting engine offers beautiful rendering of pages—laying out words just as the author intended.

Kindle—small, light, and even more affordable
Amazon’s entry-level Kindle offers a high quality specification that has earned a 4.4 out of 5 star rating from over 6,000 customers reviews on Amazon.co.uk—a 20 percent faster processor and twice the storage of the previous generation Kindle and a touchscreen display. Kindle is small, light, and portable—toss it in a bag or put it in a pocket to always have your reading library with you. Kindle is great for anyone who’s new to e-reading, and is available in both black and white at the Black Friday Deals Week promotional price of just £49.99.

Both Kindle Paperwhite and Kindle offer all of the latest features customers love about Kindle, including Whispersync, X-Ray, Smart Lookup, and Goodreads integration. They also come with instant access to the Kindle Store, which includes:

- Massive selection—Millions of books, newspapers and magazines, including the latest bestsellers, Kindle Singles, and more.
 - Kindle exclusives—Over 1 million books are exclusive to the Kindle Store.
- Lowest book prices—Over 1.5 million titles are £3.99 or less.
- Kindle Unlimited—Enjoy unlimited reading of over 1 million books and unlimited listening to a selection of thousands of audiobooks for just £7.99 a month.
- Kindle First—Access new Kindle books a month in advance of their official release date. Customers can choose one of the featured books each month for £0.99, and Prime members can make their selection for £0.00—yet another benefit of Prime membership.

For more information, please contact: kindle@biteglobal.com / amazon2015@thisismission.com

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

About Amazon.co.uk
For further information please contact:
Amazon UK Press Office
Email: pressoffice@amazon.co.uk
Tel: 020 3680 0888