Amazon Opens Multi-Million Pound Fashion Photography  Studio in London
  Suki Waterhouse announced as brand ambassador for Amazon Fashion  for Europe Autumn/Winter 15
  Sales of fashion products across Amazon’s European business  exceeded 30 million items during Q2

  London, July 23rd 2015:Today, Amazon officially opened its new multi-million pound  fashion photography studio in Shoreditch, London.  British actress Suki Waterhouse attended the  opening as the new brand ambassador of Amazon Fashion Europe for Autumn/Winter 2015.  Today's opening comes as customers  across Europe are increasingly choosing Amazon for their fashion shopping - Amazon revealed today that it has sold more than 30 million fashion products  across Europe in the last quarter alone (1st April - 30 June).

Our aim is to make Amazon the best place to buy fashion online,” said  Sergio Bucher, Vice President of Amazon Fashion EU.  “The opening of our new fashion studio, in  the heart of one of the leading fashion capitals of the world, illustrates our  ambitions.  We are committed to providing  a first class customer experience and our new studio will enable us to produce  more than half a million images a year as our fashion business continues to  grow.”

The new Amazon Fashion Photography Studio is one of the largest of  its kind in Europe. At 46,000 sq ft, it  houses 22 individual photography bays, a large state of the art editorial  suite, video editing facilities, a creative fashion library, and office space  for Amazon’s growing team of fashion creatives.

We are delighted to be working with fantastic talent such as  photographer Cass Bird, stylist Julia Sarr-Jamois, and Suki Waterhouse in our  first advertising campaign for Amazon Fashion Europe,” said Juliet Warkentin,  Director of Brand and Creative, Amazon Fashion EU. "We believe people  should express their individuality through fashion and embrace their personal  style.  We love Suki’s attitude to fashion."

Fashion is one of Amazon’s fastest growing categories and its  business is expanding rapidly across Europe with dedicated fashion stores on  its UK, France, Italy and Spain websites.   Last year Amazon added more than 100 new fashion brands to its  offering.  Amazon customers can browse  thousands of fashion products from specially curated stores for Clothing,  Shoes, Jewellery, and Watches - from brands including Hugo Boss, Gucci watches,  Emporio Armani, Calvin Klein, Tommy Hilfiger, 7ForAllMankind, American Retro,  Petite Bateau, Levi’s, and Lacoste.  Customers ordering  fashion items from Amazon benefit from its unlimited shelf space enabling  increased stock availability, free returns, and a wide range of convenient  delivery options including unlimited one-day delivery with Amazon Prime.

The new Amazon Fashion Photography Studio is situated on Geffrye  Street in Shoreditch, London.  The  building is leased from Transport for London, and has undergone six months of  restoration to be transformed into studio space.  35 new permanent roles have been created at  the studio and up to 75 will also be brought in to support seasonal demand.

This new studio is the latest investment by Amazon in London.  Amazon recently completed the move of its 2,000 corporate employees to three  offices in the capital. Construction of a new corporate office at Principal  Place in Shoreditch is underway and is scheduled to open in 2017. With the  opening of that building, Amazon will have total capacity for over 5,000  employees in London.

-ENDS-

For more information about Amazon’s fashion business and images of the  new Fashion Photography Studio please contact amazonstudio@thisismission.com or email Katie Keenan, kkeenan@amazon.co.uk.  For imagery and video content visit http://www.image.net/amazonfashionstudiolaunch.

Follow Amazon Fashion Europe on  Instagram @amazonfashioneu 

Amazon Fashion Europe in Numbers:

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• At 46,000 sq ft, Amazon’s new EU Fashion Photography studio could fit 120 fashion catwalks inside it
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• More than 30 million fashion products were sold by Amazon across Europe in Q2  2015
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• More than 152,000 man hours of construction took place during 6 months to create Amazon’s  multi-million pound European photography studio
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• More than 4,000 items of clothing are steamed each month at Amazon’s new  European Photography Studio to prepare the items for imaging
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• During its busiest week to  date, Amazon.co.uk sold more than 2  million items of fashion (clothing, shoes, jewelley, and watches)  
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• More than 500,000 images will be captured each year at Amazon’s new EU  fashion photography studio
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• More than 60 camera lenses will be shooting from Amazon’s European  fashion photography studio at peak times
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• 132 editing computers help upload  images to Amazon’s fashion sites across Europe
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• The cabling for the photography  equipment at the new studio could make 12 trips around the equator 
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• 350 young creatives will visit Amazon’s  new fashion photography studio on 25th July for the Dazed Fashion  Forum - a series of talks and interactive workshops from guests  including Jefferson Hack, Nicola Formichetti, Gareth Pugh, Susie Lau, Matthew  Stone, plus a live shoot from world renowned photographer Rankin.

About  Amazon
  Amazon.com opened on the World Wide Web in July 1995. The company is guided by  four principles: customer obsession rather than competitor focus, passion for  invention, commitment to operational excellence, and long-term thinking.  Customer reviews, 1-Click shopping, personalized recommendations, Prime,  Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire  tablets, Fire TV, and Amazon Echo are some of the products and services  pioneered by Amazon.

Amazon  Amazon’s EU Fashion Business
  Amazon.co.uk  started selling fashion in 2007 with the launch of its Shoe Store, Jewellery Store and Watches Store, before launching its flagship Clothing  Store one year later.  Across Europe Amazon sells hundreds of  thousands of fashion products across its five European websites – UK (www.amazon.co.uk/fashion), France (www.amazon.fr/mode), Germany (www.amazon.de/fashion), Italy (www.amazon.it/abbigliamento), Spain  (www.amazon.es/moda, and BuyVIP (an Amazon company) www.buyvip.com.  

About  Amazon’s EU Fashion Photography Studio
  Amazon announced the creation of its new European fashion photography  studio in November 2014 and construction of the site started in January  2015.  The site is situated under the  arches of Hoxton railway line and covers an area of 46,000 sq ft.  The site, which is owned by TfL and was  previously derelict, dates back to 1850.   It was formerly used as a glass factory and at a later date, for  repairing steam trains servicing Hoxton over ground train station.  Original features including the winches used  to lift trains into the space have been retained at the site.