Christmas Day is also predicted to be Amazon.co.uk’s busiest day ever for sales of digital books, music, television, films and video games

Amazon.co.uk to start Boxing Day sale on Christmas Day for a third year running due to customer demand

Luxembourg – 22nd December 2014 – Amazon.co.uk has announced that it is expecting its busiest Christmas Day yet, having seen sales on 25th December grow by more than fivefold over the past five years. Orders are expected to peak at 12.26pm when many people will be downloading books, movies, TV shows and music to newly received digital devices like Kindle e-readers and Fire tablets.

Christmas Day was the busiest day for sales of Kindle books, apps, digital music and digital video games in 2013 on Amazon.co.uk, with X Factor winner Sam Bailey’s Skyscraper being the top selling track, One Direction’s Midnight Memories the most downloaded album and Bridget Jones: Mad About the Boy by Helen Fielding the most downloaded Kindle book.

Christmas Day 2014 is predicted to be the busiest day ever for digital sales on Amazon.co.uk. Amazon.co.uk has expanded its range of digital categories with the launch, earlier this year, of digital films and TV shows available to rent and buy through Amazon Instant Video.

Here are some of the trends that Amazon.co.uk has historically seen on Christmas Day:

Midnight to 11am: Last minute shopping
During this period, sales on Amazon.co.uk are dominated by Printable and Email Gift Cards as people log on to pick up last minute presents. Gift Card orders generally peak at 10am.

12noon: Digital downloads
With the first presents opened and an hour or so before lunch, shoppers head to Amazon.co.uk to purchase Kindle books, movies, TV shows and MP3 products for their new devices, with the day’s sales set to peak at 12.26pm.

Sales of cases for devices, video games, video games accessories and even coffee capsules increase at lunchtime as customers order products to use with their new Christmas gifts.

Redemption of Gift Cards also increases at this time.

3pm: The Queen’s Christmas Broadcast
Sales dip around 3pm in time for The Queen’s speech, as the nation stops what they are doing to watch the monarch give her traditional televised address.

7pm onwards: Christmas TV specials
Last year, television screenings of the Downton Abbey Christmas Special, the premiere of Toy Story 3, Doctor Who and Mrs Brown’s Boys prompted soaring DVD sales of Downton Abbey: The London Season, The Complete Toy Story Collection, Doctor Who - The Time of the Doctor & Other Eleventh Doctor Christmas Specials and Mrs Brown's Boys Live Tour: Mrs Brown Rides Again.

9pm: Sofa sales surfing
Christmas Day sales on Amazon.co.uk traditionally peak again at 9.02pm, as customers relax after the day’s festivities and get an early start on their Boxing Day Deals Week shopping.

“The trends that emerge hour by hour on 25th December give us a fascinating insight into how the UK spends Christmas Day - from saving the day with a last minute Gift Card to downloading eBooks on a new Kindle and shopping the sale,” said Xavier Garambois, Vice President of EU Retail at Amazon. “This year we’ll be launching Boxing Day Deals Week at 4pm on Christmas Day and with the sales running all week, there’s plenty of time to grab a bargain from the comfort of your sofa.”

“Christmas Day is our biggest day of the year for downloads of books, apps, music, films and TV shows as people look to enjoy the new devices they have received on Christmas morning,” said Christopher North, Managing Director at Amazon.co.uk Ltd. “By the evening, customers are ready to get a head start on their sales shopping with everything from homeware to fashion to big ticket technology proving popular.”

Shoppers will be able to snap up millions of pounds of savings as Amazon.co.uk unveils its biggest ever Boxing Day Deals Week sale. Over 1,600 offers will be available, hundreds more than last year, with an average of 35% off current Amazon.co.uk prices. Deals will include clearance offers, digital deals and ‘Lightning Deals’ – limited quantity, limited time deals.

Running from 4pm on Christmas Day until 11.30pm on 31st December 2014, Amazon.co.uk’s Boxing Day Deals Week includes huge discounts on items from the latest technology to fashion and entertainment. Customers will be able to save money on Kindle Fire HDX tablets and Amazon’s bestselling Fire TV, while a selection of popular Kindle books will be available for just £0.99 each.

Boxing Day is also expected to be one of Prime Instant Video’s biggest streaming days when the series finale of the critically acclaimed Ripper Street Series 3 is released exclusively for Prime members in the UK.

The offers available during Boxing Day Deals Week on Amazon.co.uk include:

Prices are correct as of 19th December 2014 and are subject to change.

Customers can find out the latest information on the Boxing Day Deals subscribing to the Deals Newsletter, following @AmazonUK on Twitter (www.twitter.com/amazonUK) or by visiting the Amazon.co.uk Facebook page (www.facebook.com/amazonUK). Access Boxing Day Deals from anywhere, at any time, on the Amazon mobile app.

-ENDS-
For more information about Amazon.co.uk, please contact:
Sophie Bates amazonchristmas@thisismission.com | 020 7845 7800

Note to Editors:
For further information, please contact:
Amazon.co.uk Ltd Press Office
Email: pressoffice@amazon.co.uk 
Tel: 0208 636 9280

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.