| 1998 |
Launch of Amazon.co.uk |
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Begins selling books |
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Opens Fulfilment Centre in Marston Gate, United Kingdom |
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Launches Amazon Associates Program |
| 1999 |
Opens Music Store |
| 2000 |
Opens DVD/Video Store |
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Opens Software & Video Games Store |
| 2001 |
Opens Electronics & Photo Store |
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Opens Toys & Games Store |
| 2002 |
Launches Marketplace |
| 2003 |
Launches Free Shipping in the UK for orders over £39 |
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Launches Amazon Web Services |
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Opens Home & Garden Store |
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Lowers Free Shipping Threshold to £25 |
| 2004 |
Opens Fulfilment Centre in Gourock, Scotland |
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Lowers Free Super Saver Delivery Threshold to £15 |
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Launches DVD Rental Service |
| 2005 |
Launches Search Inside!TM |
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Opens Fulfilment Centre in Glenrothes, Scotland |
| 2006 |
Launches Wedding List Service |
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Opens Customer Service Centre in Cork, Ireland |
| 2007 |
Launches Sports & Leisure Store |
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Launches Jewellery & Watches Store |
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Launches Amazon Prime |
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Launches Baby Store |
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Launches Shoes Store |
| 2008 |
Opens Fulfilment Centre in Swansea Bay, Wales |
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Launches Health & Beauty Store |
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Launches DIY & Tools Store |
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Launches Clothing Store |
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Lowers Free Shipping threshold to £5 |
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Introduces Print on Demand Programme for books |
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Launches MP3 Store |
| 2009 |
Launches Office Supplies Store |
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Launches Lighting Store |
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Launches Outlet store |
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Launches Amazon.co.uk Credit Card |
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Launches Car & Motorbike store |
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Lowers Free Shipping Threshold to £0 |
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Introduces Free Shipping Threshold of £25 in Ireland |
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Kindle with International Wireless available to UK customers |
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Launches Amazon.co.uk Shopping App for iPhone and iPod touch |
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Launches Frustration-Free Packaging Initiative |
| 2010 |
Launches Amazon MP3 App for Android™ |
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Launches Universal Wish List |
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Launches Musical Instruments & DJ Store |
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Launches Grocery Store |
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Launches Amazon.co.uk Kindle Store in the UK |
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Launches Kindle Direct Publishing |
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Opens Fulfilment Centre in Peterborough, England |
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Opens Fulfilment Centre in Doncaster, England |
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Launches Pet Supplies Store |
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Launches Free Shipping to 27 Countries |
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Launches Black Friday Deals Week |
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Launches Amazon Windowshop for iPad |
| 2011 |
Launches Amazon App for Android with barcode scanning feature |
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Launches Checkout by Amazon in the UK |
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Launches All-new Kindle in the UK |
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Opens Customer Service Centre in Edinburgh, Scotland |
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Opens Fulfilment Centre in Rugeley, England |
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Opens Fulfilment Centre in Dunfermline, Scotland |
| 2012 |
M&S Outlet launches on Amazon Webstore |
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Launches Kindle Touch and Kindle Touch 3G |
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Launches Createspace publishing platform in Europe |
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Sales of Kindle books overtake sales of print books on Amazon.co.uk |
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Launches Amazon Appstore in Europe |
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Launches Amazon Cloud Drive in the UK |
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Launches the all-new Kindle, Kindle Fire and Kindle Fire HD |
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Launches Amazon Cloud Player in the UK |
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Launches Amazon Family in the UK |
| 2013 |
Launches Kindle Fire HD 8.9" |
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Secures new Office Location in Central London |
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Launches outdoor furniture range Strathwood |
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Launches limited edition collection by Meadham Kirchhoff for Amazon Fashion |
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Introduces Amazon AutoRip for Customers in the UK |
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Introduces the All-New Kindle Paperwhite—The 6th Generation of Kindle |
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Celebrates its 15th anniversary |
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Launches Kindle Fire HDX |
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Launches Amazon Coins for Kindle Fire Customers in the UK |
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Launches Designer Jewellery Boutique |
| 2014 |
Launches Men’s Grooming Store |
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Offers Sunday deliveries via the Amazon Logistics service |
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Launches Luxury Beauty Store |
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Launches Amazon Student |
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Launches Prime Instant Video (later renamed Amazon Prime Video) |
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Launches Home Automation Store |
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Launches Amazon Student |
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TfL and Amazon team up to introduce Amazon Lockers on London Underground |
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Launches Appstore Developer Select Programme in the UK |
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Launches Two-Day Delivery for UK customers for products stored in Amazon Fulfilment Centres across Europe |
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Announces major new London office to open in 2017 |
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Launches Login and Pay with Amazon in Europe |
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Launches Two All-New Kindles |
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Launches the All-New Fire HDX |
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Launches Kindle Unlimited: Unlimited Reading and Listening on Any Device |
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Launches Kindle First – Exclusive Early Access to New Books Every Month |
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Launches Amazon Fire Smartphone in the UK |
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Announces more than 16,000 Pickup Locations in the UK – including Post Office branches |
| 2015 |
Announces record hiring in European Union |
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Sunday deliveries more than quadruple year on year |
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Introduces Fire TV Stick in the UK |
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Launches Amazon Local |
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Opens Fulfilment Centre In Dunstable, England |
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Launches Fire for Kids Unlimited |
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Launches New Kindle Paperwhite |
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Launches Prime Now: One-Hour Delivery on over Ten Thousand Items |
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Launches First Ever Prime Day, Breaking Global Records |
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Opens 46,000 sq ft Fashion Photography Studio in London |
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Introduces Free Standard Delivery to Pickup Locations for All |
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Opens Second Fulfilment Centre in Doncaster, England |
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Expands Kindle Scout Publishing Internationally |
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Launches Fire TV with 4K Ultra HD and Fire TV Stick with Voice Remote |
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Launches Business, Industrial & Scientific Supplies Store |
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Launches Kids Love Books |
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Launches Amazon Pantry |
| 2016 |
Launches ad-free Prime Stations and Lyrics on Prime Music in the UK |
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Introduces Amazon Web Services to Customers from Data Centers in the UK |
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Opens Fulfilment Centre in Leicestershire, England |
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Opens Fulfilment Centre in Manchester, England |
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Introduces Kindle Oasis |
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Launches Pan-European Fulfilment Programme to boost SME exports |
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Launches AmazonFresh in London, England |
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Announces a Partnership with UK Government to Explore Drone Delivery |
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Launches Unlimited Online Storage Plan in the UK |
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Launches Amazon Dash Button in the UK |
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Launches Amazon Women in Innovation Bursary at Leading UK Universities |
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Launches the Amazon Fire HD 8 Tablet |
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Launches Alexa Skills Kit and Alexa Voice Service in the UK |
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Introduces the Alexa Prize to Advance Conversational Artificial Intelligence |
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Introduces Twitch Prime |
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Launches Academy to Enable SME Growth Through E-commerce and Exports |
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Launches Echo Dot in the UK |
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Launches Amazon Music Unlimited in the UK |
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The Grand Tour breaks viewership records during launch weekend on Prime Video |
| 2017 |
Introduces Free Building and Hosting of Most Alexa Skills Using AWS for Developers |
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Launches Amazon Business in the UK |
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Introduces the 7-Mic Voice Processing Technology from Amazon Echo to Third Party Device Makers |
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Introduces Prime Live Events |
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Opens Fulfilment Centre in Daventry, England |
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Introduces Prime Reading |
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Launches Amazon Channels in the UK |
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Third Annual Prime Day is Biggest Global Shopping Event in Amazon History |
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Opens New UK Head Office in Shoreditch |
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David Leadbeater’s The Relic Hunters Crowned Winner of the First English Language Kindle Storyteller Award |
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Launches the Amazon Fire HD 10 Tablet |
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Brings Echo Show to the UK |
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Launches the Kindle Oasis |
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Opens New Development Centre in Cambridge |
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Launches AmazonSmile in the UK |
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Launches the Amazon Prime Video App on Apple TV in Over 100 Countries |
| 2018 |
Launches Transparent Ad Marketplace in Europe |
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