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Tilly’s differentiates itself by offering an extensive assortment of relevant merchandise in a larger store format and by providing our customers with a vibrant, stimulating and authentic environment that is an extension of our customers’ high velocity, multitasking lifestyle. We believe the Tilly’s experience drives customer awareness, loyalty and repeat visits while generating a buzz and excitement for our brand. We believe our geographic portability and real estate flexibility provide us with a wider scope of opportunities and enhance our ability to open new stores.
Our West Coast heritage dates back to 1982 when our founders, Hezy Shaked and Tilly Levine, opened our first store in Orange County, California. Over the last few years, we have demonstrated an ability to grow rapidly, having more than doubled our store count while entering many new markets. During this time we have made significant investments in infrastructure and systems to support our recent and long-term growth. We believe our team’s passion for the West Coast inspired and action sports lifestyle, sense of urgency and pursuit of excellence enables Tilly’s to consistently deliver a superior customer experience and positions us to successfully execute our long-term growth strategy.