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Search No More: New Best Buy App Discovery Center(TM) Short-Cuts the Hunt for the Ideal Mobile Options

MINNEAPOLIS, Oct. 20, 2011 -- Best Buy Co., Inc. (NYSE: BBY), the leading multi-channel consumer electronics retailer, today announced the arrival of the Best Buy App Discovery Center(TM), a mobile app service designed to make it easier for consumers to locate the apps they need when they want them, short-cutting the typically tiresome search through thousands of iOS and Android alternatives. 

Available free to users, the new Best Buy App Discovery CenterTM addresses a major pain point for the growing number of people who are searching for apps for their mobile devices:  the loss of both time and money trying to find the apps they want when they want them from thousands of options that are often randomly sorted.  It uses proprietary technologies to organize options and to offer recommendations, "hot" apps, search results and a complete app directory along with app recommendations from Best Buy Blue Shirts.  Powered by Appolicious, the service is available now on www.bestbuy.com/apps, will be coming soon to the Best Buy iOS and Android apps.

"People have always relied on Best Buy to help them find the right technology solutions," said Wendy Fritz, senior vice president of Computing, Tablets and E-Readers at Best Buy.  "Our App Discovery Center helps extend that level of customer support to the mobile experience well after customers may have purchased their gear.  It's a natural addition to our growing portfolio of services that make it easier for people to connect with the things and people they love."

The Best Buy App Discovery CenterTM delivers several unique advantages, among them:

  • App Directory:  Organized into more than 1,200 popular categories, like "Preschool Early Reading" and "Travel Destinations," where consumers can find apps in their specific areas of interest.
  • App Search: An exclusive algorithmic app search based on social, user-generated and editorial signals that provides consumers with the best search results.
  • Hot Apps:  List of "hottest" apps in Android Market and iTunes App Store updated regularly.
  • Best Buy Blue Shirts' App Picks:  Customers can view the aggregated app recommendations of ultimately thousands of Best Buy Blue Shirts, and even drill down by specific store and store associate.
  • Price Cuts: A constantly updated list of recent significant price reductions in Android Market and iTunes App Store.

For more information about the Best Buy App Discovery CenterTM visit www.bestbuy.com/apps.

About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com, and to shop at Best Buy, visit http://www.bestbuy.com.

Media Contact:

Paula Baldwin

Director, Best Buy Public Relations

(612) 291-6126 or Paula.Baldwin@bestbuy.com             

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