The Howard Hughes Corporation® to Bring the World’s First Concept
Store to New York’s Historic Commercial Hub
NEW YORK--(BUSINESS WIRE)--Sep. 8, 2016--
The
Howard Hughes Corporation® (NYSE: HHC) announced today
that Milan-based 10
Corso Como will be opening in the Seaport
District as part of the development’s ongoing transformation.
The New York store will be 10 Corso Como’s only U.S. location and
is consistent with the other offerings curated to date by The Howard
Hughes Corporation for the revitalized Seaport District that
will include culinary experiences from renowned restaurateurs
Jean-Georges Vongerichten and the Momofuku Group led by David Chang, a
40,000 square foot food market by Jean-Georges, iPic Theaters and the
new Pier 17® highlighted by its 1.5-acre rooftop that will be programmed
year-round and become one of the world’s most recognized entertainment
destinations.
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Fulton Market Building at the Seaport District (Photo: Business Wire)
Founded in Milan in 1991 by style visionary and former fashion editor
Carla Sozzani, 10 Corso Como pioneered a new retail model – the
union of culture and commerce. With its blend of fashion, cuisine, art,
music, design and lifestyle, 10 Corso Como created a new retail
vocabulary – living an experience at the core of its philosophy.
Celebrating its 25-year anniversary this month, the brand has developed
a loyal global following that visits its locations in Milan, Seoul,
Shanghai and Beijing. 10 Corso Como New York will be located in
the historic area of the Seaport District and contain
approximately 13,000 square feet that will be designed by American
artist Kris Ruhs.
“As a European, I am very excited to see 10 Corso Como come to
the place where New York City was born. The Seaport District’s
history of international commerce and innovation is inspiring. I am
looking forward to creating an extraordinary destination in such a
unique neighborhood where the interests of the community are a focus for
growth,” said Carla Sozzani, Founder of 10 Corso Como.
“Bringing such an important and influential brand in the creative and
fashion sectors to the Seaport District will be a tremendous addition to
New York City,” said David R. Weinreb, Chief Executive Officer of The Howard
Hughes Corporation. “Given the Seaport District’s history as
the city’s birthplace of innovation, we have been sharply focused on
curating cutting-edge experiences across food, entertainment, fashion
and culture. 10 Corso Como is a consummate example of our vision
for the Seaport District.”
About the Seaport District
The Seaport District, New York’s original commercial hub, is
located on the East River in Lower Manhattan with unparalleled views of
the Brooklyn Bridge, Statue of Liberty and the city’s iconic skyline.
Attracting approximately 15 million visitors annually prior to beginning
its redevelopment, the Seaport was recently named the 22nd most visited
tourist attraction in the world by Travel + Leisure.
The Seaport District is currently being revitalized by The
Howard Hughes Corporation and will encompass seven buildings on
several city blocks totaling more than 400,000 square feet of
cutting-edge culinary, fashion, entertainment and cultural experiences,
including the 40,000 square foot food market by Jean-Georges in the
restored Tin Building that will rival the world’s most popular food
concepts as well as the only Manhattan location of premier cinema
operator iPic Theaters. In the new Pier 17 building, culinary
powerhouses Jean-Georges Vongerichten and the Momofuku Group led by
David Chang will be opening restaurants as the first to be announced in
what will become an unparalleled range of dining options in the district.
Pier 17 will also be highlighted by a 1.5-acre rooftop that will include
a restaurant, outdoor bars and a venue for special events that will
become one of the most recognizable entertainment destinations. The
rooftop will be programmed year-round, home to a seasonal summer concert
series as well as a winter village and a cultural and entertainment
gathering place for New Yorkers and visitors. An essential part of New
York for over 300 years, the re-envisioned Seaport District will
continue to function as a much-needed community anchor for the rapidly
growing population of Lower Manhattan.
For additional information, visit SeaportDistrict.NYC.
About 10 Corso Como
In Milan in 1990, gallerist, publisher and former fashion editor Carla
Sozzani opened the Galleria Carla Sozzani in an industrial building, and
a year later conceived 10 Corso Como as a virtual narrative of a
magazine layout. Turning a garage into a lifestyle and fashion zone, 10
Corso Como abandoned all accepted retail practices of the time.
Through its promotion of art, fashion and design in a succession of
spaces and events, a new template for the union of retail and culture
was created. Galvanizing marketing practices with its philosophy of
“slow shopping” and immersive experience in each new location (Seoul,
Beijing and Shanghai), 10 Corso Como will continue to be the
nexus of a global network of cultures in the 21st century. Coming from
the studio of American artist Kris Ruhs, each 10 Corso Como’s
visual identity, interior and iconic logos are created by bringing art
into the everyday environment. 10 Corso Como looks forward to
joining with HHC in this iconic location, the Seaport District in New
York City. Reflecting the breadth of its offerings – culture, design,
and lifestyle – 10 Corso Como’s hospitality will create a social
gathering space where slow shopping will find a home in the New York
vocabulary.
For additional information, visit www.10corsocomo.com.
About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops
commercial, residential and mixed-use real estate throughout the U.S.
Our properties include master planned communities, operating properties,
development opportunities and other unique assets spanning 16 states
from New York to Hawai‘i. The Howard Hughes Corporation is traded
on the New York Stock Exchange as HHC with major offices in New York,
Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional
information about HHC, visit www.howardhughes.com
or find us on Facebook,
Twitter,
Instagram
and LinkedIn.
Safe Harbor Statement
Statements made in this press release that are not historical facts,
including statements accompanied by words such as “will,” “believe,”
“expect,” “enables,” “realize”, “plan,” “intend,” “assume,” “transform”
and other words of similar expression, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management’s expectations,
estimates, assumptions, and projections as of the date of this release
and are not guarantees of future performance. Actual results may differ
materially from those expressed or implied in these statements. Factors
that could cause actual results to differ materially are set forth as
risk factors in The Howard Hughes Corporation’s filings with the
Securities and Exchange Commission, including its Quarterly and Annual
Reports. The Howard Hughes Corporation cautions you not to place undue
reliance on the forward-looking statements contained in this release. The
Howard Hughes Corporation does not undertake any obligation to
publicly update or revise any forward-looking statements to reflect
future events, information or circumstances that arise after the date of
this release.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160908005502/en/
Source: The Howard Hughes Corporation
ALISON BROD PUBLIC RELATIONS
Adrianna Lauricella, 212-230-1800
Adrianna@alisonbrodpr.com
or
Dara
Schopp, 212-230-1800
Dara@alisonbrodpr.com
or
The
Howard Hughes Corporation
Caryn Kboudi, 214-741-7744
caryn.kboudi@howardhughes.com
or
Lincoln
Palsgrove, 646-822-6930
lincoln.palsgrove@howardhughes.com
