Acquisition Extends ExactTarget’s Ability to Serve Both B-to-B and
B-to-C Organizations with Advanced Automation, Cross-Channel
Capabilities from a Single SaaS Platform
INDIANAPOLIS--(BUSINESS WIRE)--Oct. 11, 2012--
Global interactive marketing provider ExactTarget (NYSE:ET) announced
today it has acquired privately-held marketing automation provider
Pardot, LLC, extending ExactTarget’s ability to serve both
business-to-business and business-to-consumer marketers worldwide.
ExactTarget paid $95.5 million in total consideration for Pardot,
consisting of $85.5 million in cash and $10.0 million in ExactTarget
“Marketers around the world are hungry for a lead nurturing solution
that integrates with their broader marketing efforts and transcends the
current offerings available from point solution providers,” said Scott
Dorsey, ExactTarget co-founder and chief executive officer. “With the
addition of Pardot to the ExactTarget suite, we will redefine marketing
automation and deliver the most scalable, comprehensive automation
solution that helps both B-to-B and B-to-C marketers leverage the power
of data to connect with customers across email, mobile, social media and
Founded in 2007, Pardot is a leading software-as-a-service marketing
automation platform to create, deploy and manage online lead nurturing
marketing campaigns. Featuring certified integrations with
salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot
has a growing client list of more than 1,000 organizations, ranging from
small and mid-sized businesses to divisions of large enterprise
organizations. Pardot’s clients include Restaurant.com, comScore and
“Pardot has emerged as the leading provider of marketing automation for
clients in the small business and mid-market,” said Adam Blitzer, Pardot
co-founder and chief operating officer. “Now as a part of the
ExactTarget family, we can provide our clients with even greater
capabilities, as we leverage ExactTarget’s substantial resources and
industry leading cross-channel messaging platform. Our goal remains the
same – to redefine marketing automation and help marketers around the
globe achieve even greater results.”
Inc Magazine ranked Pardot number 172 on its Inc. 500 list of America’s
fastest growing privately held companies in August.
For more information on how ExactTarget and Pardot will redefine
marketing automation, visit www.ExactTarget.com/Pardot.
The announcement of ExactTarget’s acquisition of Pardot is one of two
acquisitions announced today. ExactTarget also announced the acquisition
of web personalization provider iGoDigital.
ExactTarget will host a conference call at 5 p.m. Eastern today (Oct.
11, 2012) to discuss both acquisitions with the investment community.
To access the call from the U.S., dial 800.299.9630 or 617.786.2904
internationally. A live webcast of the call will also be available at www.ExactTarget.com/Investor.
An audio replay of the call will be available until Oct. 18, 2012 at
888.286.8010 or 617.801.6888 internationally. To access the replay,
reference Conference ID 15228738.
Pardot is a leading business-to-business marketing automation
software provider located in Atlanta, Georgia. Founded in 2007, the
company offers a software-as-a-service marketing automation application
for marketing and sales departments to create, deploy, and manage online
marketing campaigns that increase revenue and maximize efficiency.
Pardot features certified CRM integrations with salesforce.com,
NetSuite, Microsoft Dynamics CRM and SugarCRM, empowering marketers with
lead nurturing, lead scoring, and ROI reporting to generate and qualify
sales leads, shorten sales cycles, and demonstrate marketing
accountability. For more information about Pardot, visit www.Pardot.com.
ExactTarget is a leading global provider of email marketing and
cross-channel interactive marketing software-as-a-service solutions that
empower organizations of all sizes to communicate with their customers
through email, mobile, social media and websites. ExactTarget’s powerful
suite of integrated applications enable marketers to plan, automate,
deliver and optimize data-driven interactive marketing and real-time
communications to drive customer engagement, increase sales and improve
return on marketing investment. Headquartered in Indianapolis, Indiana
with offices across North America and in Europe, South America and
Australia, ExactTarget trades on the New York Stock Exchange under the
ticker symbol “ET.” For more information, visit www.ExactTarget.com.