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| Portland Trail Blazers Look to Boost Ticket Sales by Connecting Social Media, Email Using ExactTarget |
Team Posted 210% Increase in ‘Deal of the Week’ Ticket Sales After
Centralizing Twitter,
Using ExactTarget’s Interactive
Marketing Hub and its SocialEngage and Email applications,
the
“Before ExactTarget, we were less connected to what we were doing on
social media and email,” said
During the season, the
Last year the team saw their Twitter following double to over 80,000 and
reached over 386,000 fans on
“By integrating the power of social media with other interactive
channels, brands can create cross-channel opportunities for fans to
interact whenever and wherever they like,” said The Trail Blazers’ success follows the launch of ExactTarget MobileConnect. Available as a standalone application or fully integrated into the ExactTarget Interactive Marketing Hub, MobileConnect provides a powerful and intuitive cloud-based application to power SMS alerts and mobile marketing messaging worldwide. To learn more, visit www.ExactTarget.com/Mobile.
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About ExactTarget
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.
