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China's Leading Set-Top Box Supplier, Coship, Selects Entropic's c.LINK 1.1 Ethernet-over-Coax (EoC) Solution for Its Two-Way High Definition Cable Set-Top Boxes
Coship to Integrate Entropic's c.LINK EoC Solution Into Its HD STB to Provide Exceptional Connectivity Performance for Video Applications and In-Home Interactivity

BEIJING, March 20, 2013 (GLOBE NEWSWIRE) -- China Content Broadcasting Network ExhibitionHall: 3; Booth # 3403 -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, announced today Coship Electronics (Coship), one of the leading set-top box (STB) vendors in the world, has selected its c.LINK® Ethernet-over-Coax (EoC) Broadband Access solution for integration into its High Definition (HD) STBs to simplify China operators' deployments of new advanced services. By using the embedded c.LINK EoC solution, the HD STB platform is highly scalable in an operator's network; having the ability to be deployed in multiple STBs throughout a home, wherever a coax outlet in the room exists.

Under the China NGB initiative, multiple service operators (MSOs) are looking to deploy more advanced video services. Many MSOs are investing in EoC solutions to ensure network reliability of these video services. To increase MSOs' average revenue per user (ARPU), many MSOs are turning to turnkey single-box STBs integrated with EoC technology to ensure a robust, complete multimedia and broadband access-ready network.

Coship selected Entropic's latest EoC solution, c.LINK 1.1, as it is a proven and trusted technology, deployed within multiple operator networks in China. By integrating c.LINK into the STB solution, operators can more seamlessly roll-out advanced services as part of their NGB cable TV transformation plans. The Coship solution enables the delivery of advanced IP-based broadband and interactive services, such as IPTV and IP VoD (video on demand), among other services over the same coaxial network that is shared with the operator's cable TV service.

"Entropic's c.LINK EoC solution provides an excellent broadband connectivity backbone for advanced IP video," said Pippen Ye, vice president of Digital Home Product Line of Coship. "The solution offers robust performance and large-scale coverage to enable MSOs' timely migration from Standard Definition to High Definition. We plan to integrate Entropic's c.LINK EoC Broadband Access technology into our advanced products to enable a new generation of HD STBs that can seamlessly be added to operators' c.LINK EoC networks; allowing operators to roll out value-added VOD services with lower cost STBs and lower operational costs."

"Coship is one of the top STB suppliers in the world, and their adoption of our c.LINK EoC further validates the power and performance of Entropic's EoC solution," said Al Servati, vice president, Marketing, Connectivity Group, Entropic. "As the market in China moves toward delivering more HD video and advanced services as part of China's NGB initiative for the cable market, we are proud to enable Coship's STBs to provide an unparalleled two-way interactivity using existing Coax network."

Entropic's c.LINK 1.1 EoC solution is based on the EN3511 Network Controller (NC) and the EN3530 Client Premise Equipment (CPE). Key technical features include:

  • Reliability – based on the field proven MoCA® (Multimedia over Coax) 1.1 chipset technology, for which Entropic has already shipped more than 50-million MoCA 1.0/1.1 chipsets;
  • Lower Total Systems Cost – achieved through its highly integrated 65nm single-chip SoC and optimized bill of materials (BOM) costs;
  • Increased Performance – providing more than 270 Mbps of raw data bandwidth and more than 175 Mbps of application throughput;
  • Backward Compatibility – to the currently deployed system (EN3011/EN3230) in the field offering a seamless upgrade path; and
  • Support for Quality of Service (QoS) Performance Attributes – with high immunity to electrical interference and stringent low latency time-division-multiplexing protocol (TDM).

Availability

The Coship interactive HD STB samples will be available in Q2 2013, with mass production in Q3 2013.

About COSHIP Electronics

COSHIP Electronics Co., Ltd. founded in 1994, is a listed well-known Hi-tech enterprise in China, specializing in R&D, manufacture and marketing of satellite/cable/terrestrial digital TV receivers, professional head-end IRD, IP STB (Set-Top Box), cable modem, GPS products, security products and LED displays. As the China's largest and one of global leading STB manufacturers, COSHIP provides global Pay TV operators with a variety of STBs worldwide deployed in Europe, Middle East, Asia, Australia, North America, South America and Africa. Furthermore, COSHIP maintains tremendous growth and has been the number one STB exporter in China for the past six consecutive years.

About Entropic

Entropic (Nasdaq:ENTR) is a world leader in semiconductor solutions for the connected home. The Company transforms how traditional HDTV broadcast and IP-based streaming video content is seamlessly, reliably, and securely delivered, processed, and distributed into and throughout the home. Entropic's next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Connectivity solutions enable Pay-TV operators to offer consumers more captivating whole-home entertainment experiences by transforming the way digital entertainment is delivered, connected and consumed – in the home and on the go. For more information, visit Entropic at: www.entropic.com.

The Entropic logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the expected benefits of Entropic's technology solutions, and continued or future integration of technology into products of OEMs. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to risks related to product development, risks related to new product introductions and customer acceptance of new products; Entropic's dependence on a limited number of customers; the effects of competition from alternative technologies; Entropic's dependence on service providers' connected home needs and requirements;; the risk that the market for Entropic's solutions may not develop as anticipated; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of Entropic's Annual Report on Form 10-K for the year ended December 31, 2012. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

Copyright © 2013 Entropic. All rights reserved. All other product or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.

CONTACT: Investor Contact:
         Debra Hart
         +1 858.768.3852
         debra.hart@entropic.com

         Media/Industry Analyst Contact:
         Chris Fallon
         + 1 858.768.3827
         chris.fallon@entropic.com

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