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Design Home Audience Reaches One Million Daily Active Users

#1 home décor game brings interior design challenges to players’ fingertips

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 28, 2017-- Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play mobile games, today announced that Design Home recently reached one million daily active users. Originally launched worldwide in November 2016, Design Home has achieved remarkable success, having generated more than 25.5 million downloads and $41.4 million in bookings through the end of the second quarter of 2017.

Design Home has achieved rankings of #1 Top Free and #17 Top Grossing game in the U.S. App Store for iPhone. Additionally, Design Home has reached #1 Top Free and #23 Top Grossing game in the U.S. Google Play Store.

“Since launch, Design Home has captivated a large, global audience, many of whom don't normally consider themselves traditional gamers,” said Nick Earl, Glu’s President & CEO. “We’ve invested significantly in building the user base for this title and we’re delighted to be seeing the return on that investment. I’m incredibly proud of the highly engaging content our team continues to deliver for players and look forward to Design Home’s continued success."

About Design Home

Design Home is an interactive platform that brings design dreams to life with a competitive twist! Users have the opportunity to decorate living rooms, dining rooms, bedrooms and outdoor spaces with thousands of furniture and home décor items from today’s leading brands. New challenges are available daily, set against stunning interior spaces from around the world. Design beautiful, unique interiors in this visually stunning 3D experience. Join millions of design and home décor lovers to discover, design, and shop items you love while styling gorgeous rooms and get noticed for your creativity!

Design Home is available for free from the App Store on iPhone, iPad, or iPod touch at http://apple.co/2fDwzRv and on Google Play at http://bit.ly/2f2aGNq.

Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements that we’re delighted to be seeing the return on our investment in building the user base for Design Home and that we look forward to Design Home’s continued success. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not continue to realize a sufficient return on our strategic investment in user acquisition for Design Home; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play mobile games. Glu is focused on creating compelling original and branded IP games on the App Store, Google Play and Amazon Appstore. Founded in 2001, Glu is headquartered in San Francisco with U.S. offices in Burlingame and San Mateo, and international locations in Canada, India, Japan, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com.

For live updates, please follow Glu via Twitter at www.twitter.com/glumobile and on Instagram at www.instagram.com/glumobile, or become a Glu fan at www.facebook.com/glumobile.

GLU, GLU MOBILE, and the 'g' character logo are trademarks of Glu Mobile Inc.

Source: Glu Mobile Inc.

Media Contacts:
Glu Mobile Inc.
Claudia Oropeza
PR@glu.com
(415) 800-6378