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Glu Launches Major Update and Extends Partnership with Gordon Ramsay

Remixed game offers players new name, new look and more… unfiltered Gordon!

SAN FRANCISCO--(BUSINESS WIRE)--May 11, 2017-- Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play mobile games, today launched a major update to its title in partnership with award-winning chef, Gordon Ramsay. Unlike any other mobile game on the market, Gordon Ramsay himself has provided significant creative direction much like he has for his wildly successful restaurants and TV shows. Embracing new ideas and changes to delight players around the world…. Welcome newly named Restaurant DASH with Gordon Ramsay!

The evolution of the DASH franchise continues with deeper social connectivity allowing players to send and receive gifts, share messages with other players around the world, create and complete group goals for bigger rewards, share accomplishments and much more.

Restaurant DASH with Gordon Ramsay features not only a new name, but also enhanced graphics, a streamlined user-interface and updated world map navigation for players to enjoy.

Since launching worldwide in June 2016, the game has received an overwhelmingly positive player response and continues to be an important contributor to Glu’s overall bookings as well as the company’s broader DASH franchise. As such, Glu has further committed to the title by entering into a multi-year extension of the company’s partnership with Chef Gordon Ramsay.

“Restaurant DASH with Gordon Ramsay is an evergreen title for Glu that we remain committed to as we continue to see download and revenue potential,” said Nick Earl, Glu’s President and CEO. "Chef Gordon Ramsay is a hands-on, committed partner and I couldn’t be more pleased to be extending our relationship with him."

“It’s been an incredible response since launching my mobile game last year, and just like my restaurants and television programs, we’re constantly keeping concepts, menus and TV content fresh and exciting,” said Chef Gordon Ramsay. “We’re taking it to the next level with Restaurant DASH with Gordon Ramsay, expanding it to include a fantastic community of players. I can’t wait for existing and new players alike to check it out!”

About Restaurant DASH with Gordon Ramsay

Join Chef Gordon Ramsay on a culinary adventure from amateur chef to master of a restaurant empire! Under the watchful eye of Chef Gordon Ramsay, players travel from venues like Big Bay Burgers in San Francisco to Kiwi Cottage in New Zealand, serving up delicious fare while starring in reality cooking show ‘Rising Star Chefs.’ Be careful not to burn anything, or Gordon will have your head! Mirroring Gordon’s own climb from line cook to multi-Michelin star chef, players prepare, cook, and serve signature dishes. Featuring deep social connectivity, Restaurant DASH with Gordon Ramsay offers the ability to barter for high-quality ingredients utilizing the Farm Market feature. Players then head into Chef Duels to battle others around the world and rise up the leaderboard inching closer to becoming Gordon’s Rising Star chef!

Features of Restaurant DASH with Gordon Ramsay

  • Join Gordon Ramsay and Cook Your Way to Success! – Travel around the globe using the updated world map navigation and master your skills in unique restaurants with Gordon Ramsay as your guide! Build your restaurant empire!
  • Battle Other Players Online! – Use strategy along with your culinary skills and battle other players or friends online to reach the top of the leaderboards!
  • Choose Your Chef’s Look! – Create your chef’s unique look with the personalized avatar system, a first for any DASH game!
  • Celebrity Chef Boss Battles! – Got what it takes to compete with the best? Face Gordon Ramsay and others in new Boss Battles!
  • Earn and Trade Items for Better Recipes! – Upgrade your recipes for even better rewards by collecting rare and unique items throughout the game!

Restaurant DASH with Gordon Ramsay is available for free from the App Store on iPhone, iPad, or iPod touch at http://bit.ly/28Zxfxa and on Google Play at http://bit.ly/29ihm5t.

Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements that Gordon Ramsay is an evergreen title for Glu that we remain committed to as we continue to see download and revenue potential, that we’re constantly keeping the title’s concepts, menus and content fresh and exciting, and that we’re taking it to the next level with Restaurant DASH with Gordon Ramsay, expanding it to include a fantastic community of players. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Gordon Ramsay; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play mobile games. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, COVET FASHION, DEER HUNTER, DESIGN HOME, QUIZUP, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP games including RESTAURANT DASH WITH GORDON RAMSAY, KENDALL & KYLIE, and KIM KARDASHIAN: HOLLYWOOD on the App Store, Google Play and Amazon Appstore. Founded in 2001, Glu is headquartered in San Francisco with U.S. offices in Burlingame, San Mateo and Long Beach, and international locations in Canada, China, India, Japan, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com.

For live updates, please follow Glu via Twitter at www.twitter.com/glumobile and on Instagram at www.instagram.com/glumobile, or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, COVET FASHION, DEER HUNTER, QUIZUP, RACING RIVALS, TAP SPORTS, GLU, GLU MOBILE, and the 'g' character logo are trademarks of Glu Mobile Inc.

About Gordon Ramsay

Scottish by birth, Gordon Ramsay was brought up in Stratford-upon-Avon, England. With an injury prematurely putting an end to any hopes of a promising career in football, he went back to college to complete a course in hotel management. His dedication and natural talent led him to train with some of the world’s leading chefs, such as Albert Roux and Marco Pierre White in London, and Guy Savoy and Joël Robuchon in France.

In 1993 Ramsay became chef of Aubergine in London, which within three years, was awarded two Michelin stars. In 1998, at the age of 31, Ramsay set up his first wholly owned and namesake restaurant, Restaurant Gordon Ramsay, which quickly received the most prestigious accolade in the culinary world – three Michelin stars. Today, Restaurant Gordon Ramsay is London’s longest-running restaurant to hold this award, and Ramsay is one of only four chefs in the UK to maintain three stars.

Now internationally renowned, multi-Michelin-starred Ramsay has opened a string of successful restaurants across the globe, from Italy to the United States. These include two ventures in Doha, Qatar that opened in 2012; four restaurants in Las Vegas (Gordon Ramsay Fish & Chips at The LINQ Promenade, Gordon Ramsay Steak at Paris Las Vegas, Gordon Ramsay Pub and Grill at Caesars Palace and Gordon Ramsay Burger at Planet Hollywood Resort & Casino), Gordon Ramsay Pub and Grill in Atlantic City and Bread Street Kitchen in Hong Kong, Singapore and Dubai. In the UK, the Gordon Ramsay Group has opened Union Street Café, London House, Heddon Street Kitchen and two further maze Grills, one of which is located on the former Aubergine site on Park Walk, Chelsea.

The next-generation multi-media production company STUDIO RAMSAY has a joint venture with All3Media to develop and produce both unscripted and scripted television shows, creating new formats and innovative programming that includes a scripted arm focused on food-related themes, and development of new talent on a global front. The catalogue of programs that Ramsay has worked on historically with All3Media via One Potato Two Potato, together with new original content he’s currently developing, make for a unique and dynamic production and distribution partnership. Studio Ramsay’s first production, live food variety show THE F WORD WITH GORDON RAMSAY, premieres later this month on FOX. Its first daytime cooking series, “Culinary Genius,” premiered this spring on ITV in the U.K. and Ramsay’s ITV documentary series will premiere later this year.

Renowned for highly successful and award-winning original programming, multi-Michelin star chef Gordon Ramsay produces TV shows on both sides of the Atlantic seen by audiences worldwide, including his FOX shows MASTERCHEF, MASTERCHEF JUNIOR, HELL’S KITCHEN, MASTERCHEF CELEBRITY SHOWDOWN and the upcoming THE F WORD WITH GORDON RAMSAY, as well as Bravo’s “Best New Restaurant” and Food Network’s competition series “Food Court Wars.” In the U.K., he’s produced “Gordon Ramsay Behind Bars” and “Gordon Ramsay’s Great Escape” for Channel 4; food biography and nostalgia series “My Kitchen” for UKTV’s Good Food Channel; two instructional cookery series, “Ultimate Home Cooking” and “Ultimate Cookery Course” for Channel 4; and the first two seasons of “Matilda and the Ramsay Bunch,” starring Tilly Ramsay for U.K. children's channel CBBC, all under his One Potato Two Potato banner.

Ramsay has a global partnership with WWRD (Waterford, Wedgwood, Royal Doulton), which offers quality home and lifestyle products.

In 2014, Ramsay and his wife, Tana, set up the Gordon and Tana Ramsay Foundation to make a meaningful difference to charities that are important to them. The Foundation is currently partnered with Great Ormond Street Hospital, one London’s most respected Children’s Hospitals.

Follow Gordon Ramsay on Twitter at www.twitter.com/GordonRamsay, on Instagram at www.instagram.com/gordongram and on Facebook at www.facebook.com/gordonramsay.

Source: Glu Mobile Inc.

Media Contacts:
Glu Mobile Inc.
Claudia Oropeza
PR@glu.com
(415) 800-6378
or
For Gordon Ramsay
Staci Wolfe
staci_wolfe@polarispr.com
(323) 939-7535