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Introducing Design Home, Every Home Decor Lover’s New Obsession

The Gaming Platform Brings Interior Design Challenges to Your Fingertips

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 17, 2016-- Today, interior design lovers can rejoice with the launch of Design Home, a gaming platform that brings the best of the design world to your fingertips through interactive daily design challenges. By partnering with high-end furniture and decor brands like Design Within Reach, Serena & Lily, and Taylor Burke Home, Design Home gives users the opportunity to create the homes and oasis of their dreams - from private island escapes to luxury high-rise apartments - by filling three-dimensional spaces with real, coveted furniture and decor on their smartphones and tablets.

The Design Home platform allows your design dreams to come to life, while getting feedback and validation from the design community. Users have the opportunity to decorate living rooms, dining rooms, bedrooms and outdoor spaces with over 3,000 furniture and home decor items from today’s leading brands. New challenges are available daily, set against stunning interior spaces from around the world.

“Design Home is going to change the relationship between consumers and retailers. The platform allows for direct interaction through our incredibly realistic design challenges, furniture and decor exploration in an entertaining way,” said Chris McGill, SVP and GM of Design Home.

At launch, popular home design-focused network HGTV will be the exclusive media partner, taking advantage of the interactive platform by hosting its own Design Home challenges every three days. Content inspired by some of the HGTV shows that consumers know and love will be integrated into Design Home, and content from the platform can be featured on HGTV.com.

“We love that the beautiful design and interactive interface bring the enjoyment of home design directly to the fingertips of HGTV fans and design enthusiasts alike. By participating in our featured HGTV challenges, consumers may get the opportunity to have their creations chosen by HGTV.com editors for showcase on the site. We can’t wait to see what they come up with!” said Vikki Neil, SVP/GM of Scripps Lifestyle Studios, part of the HGTV family.

Design Home is available for free from the App Store on iPhone and iPad at http://apple.co/2fDwzRv and on Google Play at http://bit.ly/2f2aGNq.

About Design Home

Design Home, created by mobile entertainment brand Crowdstar, is a gaming platform that brings the best of the interior design world to your fingertips through daily interactive design challenges. Become a designer at https://www.facebook.com/DesignHomeGame/

About HGTV

HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 92 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original and branded IP games on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with U.S. offices outside Seattle and in San Mateo, Portland and Long Beach, and international locations in Canada, China, India, Japan, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com. Most recently, Glu acquired Crowdstar, a company with deep roots in designing inventive games for this previously untapped, yet highly valued demographic of adult women, as seen with their runaway hit Covet Fashion. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.

Source: Glu Mobile

Media Contact:
Glu Mobile Inc.
Claudia Oropeza, 415-800-6378
PR@glu.com
Design Home
Jennifer Bett Communications
Libbey Baumgarten
Libbey@jenniferbett.com
or
Investor Relations:
ICR Inc.
Seth Potter, 646-277-1230
ir@glu.com