SAN FRANCISCO, March 8, 2012 /PRNewswire/ -- Glu Mobile, a leading global developer and publisher of Social Mobile games for smartphone and tablet devices, today announced the addition of Android™ APK Expansion File technology to one of Glu's most popular casual titles, Bug Village. The addition of APK Expansion File technology should lead to a better user experience for Android gamers through a single game download from Google Play™.
"By adding Android APK Expansion File technology to Glu games on Android, we are eliminating the existing dual-step download process for our high production value games," said Niccolo de Masi, President and CEO of Glu. "With Android APK Expansion File, users will be able to download Bug Village faster and with less friction jump right into the action. Over the medium term we anticipate Android APK Expansion File increasing the take-up of Glu games on Google Play™."
de Masi continued, "Glu has worked closely with Google since the inception of the Android platform and seen non-GAAP revenues grow 10x from full year 2010 to full year 2011. Glu's non-GAAP Android revenues also grew over 1,300% between Q4 2010 and Q4 2011 alone. With over 850,000 new Android devices reaching consumers every day and advancements like Android APK Expansion File technology, we look forward with confidence to continued Android revenue growth in 2012."
Bug Village, a fully 3D village-building game, gives players the ability to build, maintain and decorate their own bustling bug village. Players put ants and bees to work at different tasks to build a visually stunning village from the ground up. Happier bugs lead to a thriving village, so players must give bugs food and attention regularly and keep the pests away.
The Bug Village App is available for free in the Google Play store.
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of Social Mobile games for smartphone and tablet devices. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world – supporting iOS, Android, Windows Phone, Google Chrome and beyond. Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Kirkland, Washington, Brazil, Canada, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar's and Fox. Consumers can find high-quality entertainment created exclusively for their mobile devices wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.
GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. Android and Google Play are trademarks of Google, Inc.
SOURCE Glu Mobile
Adam Flanders of Glu Mobile Inc., +1-415-800-6146, PR@glu.com; or Jason Enriquez of Weber Shandwick Worldwide, +1-415- 215-9498, email@example.com, for Glu Mobile Inc.