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|Covet Fashion Has Re-Imagined Its Platform to Evolve the Standards of Beauty|
The Styling Platform Celebrates All Women No Matter Their Shape, Size or Skin Color
Beginning today, 50 new models will be featured in Style Challenges where a community of millions of women will style them for parties, red carpet events and more. This change was put into motion as a result of feedback from the Covet community who expressed their want for virtual models that represent real women. Covet Fashion has been working on this initiative over the past year - enlisting the help of their users, partners and the broader fashion community - to inspire every woman to feel confident in their own unique way and embrace the beauty of those around them.
“When we launched in 2013, we didn’t realize the platform would so
strongly impact our users’ everyday lives in such a personal way,” said
While Covet Fashion is introducing virtual models that are representative of women around the world, this is just the beginning. There is no perfect answer for everyone, which is why the platform is calling it “Evolving the Standards of Beauty” to showcase that this is an ongoing process. Gaming platforms, fashion brands and society as a whole need to continue the discussion of celebrating all women in a positive and empowering way.
As part of this initiative to build confidence and appreciation for all forms of beauty, Covet Fashion spoke with its community of users about the power of compliments and helping them overcome their insecurities. To follow their journeys, click the video link below. https://www.youtube.com/watch?v=x0WVLOLr7s4&feature=youtu.be
Covet Fashion is available for download on iOS and Android - https://smart.link/586ef79cd7fc1
About Covet Fashion:
Covet Fashion blends elevated aesthetics, real-world fashion and a
strong emphasis on community feedback that keeps millions of users
coming back for more - often for 60 minutes every day. Covet Fashion
users style head-to-toe looks using the latest clothing, shoes and
accessories from today's hottest brands including