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Glu Partners With Global Superstar Taylor Swift On New Mobile Game

Hot off her critically acclaimed The 1989 World Tour – Swift embarks on a new adventure in mobile gaming

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 3, 2016-- Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the company has partnered with GRAMMY award-winning artist, Taylor Swift, on the development of a new mobile game. Swift will work exclusively with Glu as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience. This is Swift’s first foray into the mobile gaming space following her 2015 Emmy award win for Best Original Interactive Program.

“Bringing with her over 227 million social followers*, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman and CEO. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” continued de Masi. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”

Taylor Swift’s achievements have been recognized industry-wide, which include seven GRAMMY awards, 19 American Music Awards, 11 Country Music Association awards, 9 Academy of Country Music awards, 22 Billboard Music awards, one Brit award, one Emmy award, and 25 Teen Choice Awards. She is the only woman in history to be named Billboard Magazine’s ‘Woman of the Year’ twice, in 2011 and most recently in 2014. In 2015, she was named one of Time Magazine’s ‘100 Most Influential People in the World.’ In the fall of 2014, Swift released her fifth studio album, 1989, which sold 1.3 million copies in its first week making it the top-selling album of the year and Swift is the only artist in history to have three albums sell over one million albums their debut week. By the close of 2015, Taylor Swift had sold over 40 million albums worldwide during the course of her extraordinary career.

Currently slated for global release in late 2016, Glu will provide additional details regarding the game’s development and Taylor Swift’s involvement at a later date.

* Taylor Swift’s social audience as of February 2, 2016: 74 million on Facebook, 70.4 million on Twitter, 64.8 million on Instagram, and 18 million on Vevo. There is some fan overlap among these social channels.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, KATY PERRY POP, JAMES BOND: WORLD OF ESPIONAGE, MISSION IMPOSSIBLE: ROGUE NATION, and SNIPER X WITH JASON STATHAM on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at For live updates, please follow Glu via Twitter at or become a Glu fan at


Cautions Regarding Forward-Looking Statements

This release contains certain “forward-looking statements” related to Glu’s efforts to develop and create a new, one-of-a-kind, highly differentiated digital gaming experience; Glu’s commitment to ensuring that it creates a game with never before seen gameplay elements and the expected launch date of this game. Such forward-looking statements involve known and unknown risks and uncertainties, including the risk that Glu does not realize the expected benefits from its agreement with its newly signed celebrity or that Glu is unable to capitalize on her social media following; the risk that consumer demand for mobile devices does not grow as significantly as Glu anticipates or that it is unable to capitalize on any such growth; and the risk of product delays. Certain of these risks and uncertainties are described in greater detail in Glu’s public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Taylor Swift

In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now2012's RED and 2014's 1989). Taylor, a seven-time GRAMMY winner, is a singer, musician and songwriter, and the youngest winner in history of the music industry's highest honor, the GRAMMY Award for Album of the Year and the inaugural recipient of AMA's Dick Clark Award for Excellence. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. Taylor has career record sales of over 40 million albums and more than 130 million song downloads worldwide, with singles topping the charts around the globe. “Out Of The Woods” is her sixth and current single off 1989, her GRAMMY nominated Album of the Year.

Source: Glu Mobile Inc.

Glu Mobile Inc.
Jason Enriquez, 415-800-6263
Taylor Swift
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