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Glu Partners with Award-Winning Chef, Gordon Ramsay

Culinary master adds secret ingredient to Glu’s lineup of celebrity partners

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 19, 2016-- Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the company has partnered with award-winning chef Gordon Ramsay on the development of a new mobile game. As Glu’s first celebrity chef partnership, the exclusive agreement covers Ramsay’s name, image, likeness, voice, and creative direction. The new title will deliver an innovative experience for Ramsay’s 10.5 million* global social followers, and foodies worldwide.

“I’m thrilled to welcome undoubtedly the most recognizable and accomplished figure in the culinary world to Glu’s family of celebrity partners,” said Niccolo de Masi, Glu Chairman and CEO. “We believe that the combination of Gordon’s global fan base and Glu’s leadership in the time-management genre with titles like Cooking Dash and Diner Dash make this partnership a recipe for success.”

From the UK to the US, multi-Michelin-starred Gordon Ramsay has opened a string of successful restaurants across the globe. Ramsay is one of only four chefs in the UK to maintain the most prestigious accolade in the culinary industry, three Michelin stars for his flagship restaurant, Restaurant Gordon Ramsay in London. In 2006, Ramsay received an Order of the British Empire for services to the industry, awarded by Queen Elizabeth II. In addition to his culinary successes, Ramsay has starred in five highly-rated international television shows, HELL’S KITCHEN, MASTERCHEF, MASTERCHEF JR., KITCHEN NIGHTMARES and HOTEL HELL, as well as UK shows, GORDON BEHIND BARS, ULTIMATE COOKERY COURSE, GORDON’S GREAT ESCAPES, and GORDON RAMSAY: SHARK BAIT.

Currently slated for global release during summer 2016, Glu will release more information on the game’s development and Gordon Ramsay’s involvement at a later date.

* Gordon Ramsay’s social audience as of January 18, 2016: 5 million on Facebook, 2.87 million on Twitter, 1.2 million on Instagram, and 1.47 million on YouTube. There is some fan overlap among these social channels.

Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements regarding Glu’s belief that the new title will deliver an innovative experience for Ramsay’s 10.5 million global social followers, and foodies worldwide, the belief that the combination of Gordon’s global fan base and Glu’s leadership in the time-management genre with titles like Cooking Dash and Diner Dash make this partnership a recipe for success and the expected launch date of the game. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Gordon Ramsay or that we are unable to capitalize on his social media following; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Gordon Ramsay:

Scottish by birth, Gordon Ramsay was brought up in Stratford-upon-Avon, England. With an injury prematurely putting an end to any hopes of a promising career in football, he went back to college to complete a course in hotel management. His dedication and natural talent led him to train with some of the world’s leading chefs, such as Albert Roux and Marco Pierre White in London, and Guy Savoy and Joël Robuchon in France.

In 1993 Ramsay became chef of Aubergine in London, which within three years, was awarded two Michelin stars. In 1998, at the age of 31, Ramsay set up his first wholly owned and namesake restaurant, Restaurant Gordon Ramsay, which quickly received the most prestigious accolade in the culinary world – three Michelin stars. Today, Restaurant Gordon Ramsay is London’s longest-running restaurant to hold this award, and Ramsay is one of only four chefs in the UK to maintain three stars.

Now internationally renowned, multi-Michelin-starred Ramsay has opened a string of successful restaurants across the globe, from Italy to the United States. These include two ventures in Doha, Qatar that opened in 2012; three restaurants in Las Vegas (Gordon Ramsay Steak at Paris, Gordon Ramsay Pub and Grill at Caesars Palace and Gordon Ramsay BurGR at Planet Hollywood), Gordon Ramsay Pub and Grill in Atlantic City and Bread Street Kitchen in Hong Kong and Dubai. In the UK, the Gordon Ramsay Group has opened Union Street Café, London House, Heddon Street Kitchen and two further maze Grills, one of which is located on the former Aubergine site on Park Walk, Chelsea, in the past two years.

Ramsay received an OBE (Order of the British Empire awarded by Queen Elizabeth II) in 2006 for services to the industry.

Ramsay has also become a star of the small screen both in the US and internationally, with five top-rated FOX shows that air in more than 200 territories worldwide such as HELL’S KITCHEN, MASTERCHEF , MASTERCHEF JR., HOTEL HELL and KITCHEN NIGHTMARES as well as UK shows: GORDON BEHIND BARS, ULTIMATE COOKERY COURSE, GORDON’S GREAT ESCAPES and GORDON RAMSAY: SHARK BAIT. He is also a published author of a number of books, many of which have become bestsellers around the world, most notably his autobiography, Roasting in Hell’s Kitchen.

Ramsay has a global partnership with WWRD (Waterford, Wedgwood, Royal Doulton), which offers quality home and lifestyle products.

In 2014, Ramsay and his wife, Tana, set up the Gordon and Tana Ramsay Foundation to make a meaningful difference to charities that are important to them. The Foundation supports a number of inspirational causes including Cancer Research UK, the Scottish Spina Bifida Association, the Louis Dundas Centre for Children’s Palliative Care, Action Against Hunger and Meningitis Now.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, KATY PERRY POP, JAMES BOND: WORLD OF ESPIONAGE, MISSION IMPOSSIBLE: ROGUE NATION, and SNIPER X WITH JASON STATHAM on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, SNIPER X, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

Source: Glu Mobile Inc.

Media Contacts:
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
(415) 800-6263
or
Staci Wolfe
Gordon Ramsay PR
staci_wolfe@polarispr.com
(323) 939-7535