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|Kendall and Kylie Jenner Join Glu's Celebrity Cast|
Kendall and Kylie Jenner Join Glu's Celebrity Cast
San Francisco, Calif. - March 17, 2015 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company will partner with Kendall and Kylie Jenner on the development of a new mobile game. Featuring the voices, likenesses, and creative influences of Kendall and Kylie, the game will allow players to interact with the sisters as friends and mentors as they work to realize their creative and career aspirations. Glu expects to launch the game worldwide in late 2015 on iOS and Android. To the delight of players, Kendall's and Kylie's digital personas were first introduced as characters in Kim Kardashian: Hollywood.
The Jenner sisters have risen from reality TV fame to become globally recognized personalities and fashion icons. Kendall Jenner is a leading high fashion model, most recently gracing the runway for several designers at Paris Fashion Week 2015. She is also the face of several global ad campaigns for worldwide renowned fashion brands and a major cosmetic line. Kylie Jenner also frequently graces the covers of leading fashion and culture publications, most recently featured on the cover of Fault Magazine's 20th Anniversary issue. She is also an ambassador for several clothing lines and beauty products.
"Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry. We are pleased to partner with them over the 5-year contract term," said Glu CEO, Niccolo de Masi. "We expect that their creative input along with Glu's expertise in the celebrity-based mobile gaming genre will produce an experience that resonates with Kendall's and Kylie's more than 72 million* social followers around the world. With the addition of Kendall and Kylie to our portfolio, by the end of 2015 Glu's celebrity gaming platform will be supported by more than 300 million** total social followers."
Glu will provide additional details on the game's development and Kendall and Kylie's involvement at a later date.
* Kendall's social audience as of March 15, 2015: 7.6 Million on Facebook, 9.9 Million on Twitter, 21.2 Million on Instagram. There is some fan overlap between these social channels and Kylie's social channels.
* Kylie's social audience as of March 15, 2015: 6 Million on Facebook, 8.6 Million on Twitter, 18.8 Million on Instagram. There is some fan overlap between these social channels and Kendall's social channels.
**Based on the combined Facebook, Twitter and Instagram audience of Kendall and Kylie Jenner, Kim Kardashian-West and Katy Perry as of March 15, 2015. There is some fan overlap between these social channels and celebrities.
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