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Kendall and Kylie Jenner Join Glu's Celebrity Cast

Kendall and Kylie Jenner Join Glu's Celebrity Cast
The sisters' style and personalities coming to a new, standalone free-to-play mobile game

San Francisco, Calif. - March 17, 2015 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company will partner with Kendall and Kylie Jenner on the development of a new mobile game. Featuring the voices, likenesses, and creative influences of Kendall and Kylie, the game will allow players to interact with the sisters as friends and mentors as they work to realize their creative and career aspirations. Glu expects to launch the game worldwide in late 2015 on iOS and Android. To the delight of players, Kendall's and Kylie's digital personas were first introduced as characters in Kim Kardashian: Hollywood.    

The Jenner sisters have risen from reality TV fame to become globally recognized personalities and fashion icons. Kendall Jenner is a leading high fashion model, most recently gracing the runway for several designers at Paris Fashion Week 2015. She is also the face of several global ad campaigns for worldwide renowned fashion brands and a major cosmetic line. Kylie Jenner also frequently graces the covers of leading fashion and culture publications, most recently featured on the cover of Fault Magazine's 20th Anniversary issue. She is also an ambassador for several clothing lines and beauty products.

"Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry. We are pleased to partner with them over the 5-year contract term," said Glu CEO, Niccolo de Masi. "We expect that their creative input along with Glu's expertise in the celebrity-based mobile gaming genre will produce an experience that resonates with Kendall's and Kylie's more than 72 million* social followers around the world. With the addition of Kendall and Kylie to our portfolio, by the end of 2015 Glu's celebrity gaming platform will be supported by more than 300 million** total social followers."

Glu will provide additional details on the game's development and Kendall and Kylie's involvement at a later date.

* Kendall's social audience as of March 15, 2015: 7.6 Million on Facebook, 9.9 Million on Twitter, 21.2 Million on Instagram. There is some fan overlap between these social channels and Kylie's social channels.

* Kylie's social audience as of March 15, 2015: 6 Million on Facebook, 8.6 Million on Twitter, 18.8 Million on Instagram. There is some fan overlap between these social channels and Kendall's social channels.

**Based on the combined Facebook, Twitter and Instagram audience of Kendall and Kylie Jenner, Kim Kardashian-West and Katy Perry as of March 15, 2015. There is some fan overlap between these social channels and celebrities.   

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Cautions Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements regarding the expected launch date and distribution breadth of the game Glu is developing with Kendall and Kylie Jenner, that Kendall and Kylie Jenner will bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry, the expectation that their creative input along with Glu's expertise in the celebrity-based mobile gaming genre will produce an experience that excites Kendall's and Kylie's more than 72 million* social followers around the world and the expectation that by the end of 2015 Glu's celebrity gaming platform will be supported by more than 300 million** total social followers. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Kendall and Kylie Jenner; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside of Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

BLOOD & GLORY, CONTRACT KILLER, DEER HUNTER, DINER DASH, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

Media Contacts
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
(415) 800-6263

Investor Relations Contact 
ICR, Inc.
Seth Potter
IR@glu.com 
(646) 277-1230


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