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Katy Perry Bonds with Glu

Katy Perry Bonds with Glu
Katy's global stardom inspires new free-to-play mobile game

San Francisco, Calif. - February 4, 2015 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the company will partner with Katy Perry on the development of a new mobile game. Featuring Katy's voice, likeness, and personality, the game will introduce players to a digital playground of global success and talent. Glu expects to launch the game worldwide in late 2015 on iOS and Android. 

"Katy is arguably the most recognized musician in America following her Super Bowl XLIX Halftime performance this past Sunday. She is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience," said Glu CEO, Niccolo de Masi. "We anticipate that Katy's significant global audience, including more than 170 million* fans on social media, will make her a strong gaming partner for Glu."

Katy is one of the best-selling artists of all time and recently hosted the Super Bowl XLIX Halftime Show to an average television audience of more than 118 million people. She cemented her status as a best-selling superstar with the global success of her second studio album, "Teenage Dream," which debuted at No. 1 in eight countries and spent more than two years on Billboard's Top 200 album sales chart. She became the only female artist to have five No. 1 singles from one album on the Billboard Hot 100 chart ("California Gurls," "Teenage Dream," "Firework," "E.T." and "Last Friday Night"). The special edition, "Teenage Dream: The Complete Confection," added "Part of Me" and "Wide Awake" to Katy's list of nine Top 40 chart-toppers (dating back to her multi-platinum debut album, 2008's "One of the Boys," which generated four hit singles: "I Kissed A Girl," "Hot N Cold," "Thinking of You" and "Waking Up In Vegas"). "Roar," the first single from her new album, PRISM, became Katy's 10th No. 1 Top 40 track after debuting at No. 1 on iTunes in 68 countries with 557,024 downloads in its first week of release, the biggest digital song sales week of 2013. A successful follow-up single, "Unconditionally," was released in late 2013, followed by "Dark Horse," which helped Katy set the record at Top 40 for most total weeks (46) at No. 1 in the Billboard airplay chart's archives, and makes her the only artist in 2014 with top spins at three different radio station formats (Top 40, Hot AC and AC radio). She is the first artist to surpass the 75 million digital award threshold, counting digital downloads and on-demand streams - 20 million ahead of any other artist. She is currently touring the world on the Prismatic World Tour, which continues to be a hugely successful global spectacle, with 17 sold out arenas in the UK, 66 sold out arenas in North America and 25 sold out arenas in Australia/New Zealand during 2014. The tour continues in 2015 throughout Europe, Asia and South America where Katy will headline Rock In Rio in Brazil on September 25.   

Glu will provide additional details on the game's development and Katy's involvement at a later date.

*Katy's social audience as of February 4, 2015: 77.1 million on Facebook, 64.6 million on Twitter, 14.2 million on Instagram, 14.9 million on Vevo. There is some fan overlap between these social channels.

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Cautions Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements regarding the expected launch date and distribution breadth of the game Glu is developing with Katy Perry, Glu's ability to translate key elements of her success into an innovative, highly entertaining mobile experience and the expectation that her significant global audience, including more than 170 million* fans on social media, will make her a strong gaming partner for Glu. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Katy Perry; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, and FRONTLINE COMMANDO, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google Play, Amazon App Store, Facebook, Mac App Store, and Windows Phone. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside of Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

CONTRACT KILLER, DEER HUNTER, DINER DASH, ETERNITY WARRIORS, FRONTLINE COMMANDO, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

Media Contacts
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
(415) 800-6263

Investor Relations Contact
ICR, Inc.
Seth Potter, 646-277-1230
ir@glu.com


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