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|Glu Mobile Partners with Kim Kardashian for Celebrity Lifestyle Game|
Glu Mobile Partners with Kim Kardashian for Celebrity Lifestyle Game
San Francisco, Calif. - Nov. 18, 2013 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the company will partner with Kim Kardashian on the development of a new game that will include her likeness and voice. The title will allow players to navigate themselves into a successful Hollywood lifestyle with Kardashian as their celebrity mentor. Kardashian's character will provide players with fashion tips and career advice as they work to realize all of their celebrity aspirations. Scheduled for release in late Spring 2014, Glu anticipates that the game will launch on iOS and Android in global markets.
"We look forward to leveraging Kim Kardashian's brand and fan base of 18 million Twitter followers, 15 million Facebook fans, and 11 million Instagram followers," said Glu CEO, Niccolo de Masi. "We anticipate that the combination of Kim's creative input with Glu's leading development and publishing platform will create a uniquely compelling celebrity game experience."
The Kim Kardashian game will be developed by the Glu Toronto studio team responsible for the company's recent successes in the casual game genre, including Stardom: The A-List, Stardom: Hollywood, and Zombies Ate My Friends. Glu will provide additional details on Kardashian's involvement in the game development process at a later date.
Cautions Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements regarding the expected launch date and distribution breadth of the game Glu is developing with Kim Kardashian, Glu's ability to leverage Kim Kardashian's brand and fan base and the expectation that the combination of Kim Kardashian's creative input with Glu's leading development and publishing platform will result in a uniquely compelling celebrity game experience. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Kim Kardashian; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, FRONTLINE COMMANDO, STARDOM: THE A-LIST, STARDOM: HOLLYWOOD, ZOMBIES ATE MY FRIENDS, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.