New Rental Car Collections Better Reflect Latest Consumer Travel Trends
PARK RIDGE, NJ, Apr 28, 2011 (MARKETWIRE via COMTEX) --
The Hertz Corporation (NYSE: HTZ), the world's largest general use
airport car rental brand, today announced the restaging of its U.S.
collections to better align with consumer demand and travel trends.
-- The Company is introducing the Hertz Adrenaline Collection(TM),
replacing its Fun Collection, featuring an exciting group of
adrenaline-pumping muscle cars, including the Camaro SS, Mustang GT
Premium, and Challenger RT. Every vehicle in the collection can be
specifically reserved and is guaranteed to be waiting for travelers.
-- In addition, Hertz is introducing the Green Traveler Collection, a
rebranding of the Green Collection, which will encompass solely
hybrid, plug-in hybrid electric vehicles (PHEVs) and electric vehicles
(EVs), including the Toyota Prius (available upon request).
-- Hertz will continue to offer high-end luxury vehicles in its Prestige
Collection, including cars such as the Mercedes C-E-Class and the
GL450, Cadillac Escalade, Infiniti QX56 and Volvo S80. Every vehicle
in the collection can be specifically reserved and is guaranteed to be
waiting for travelers.
"Travel is on the upswing and Hertz's Collections tap into some of the
stronger consumer segments including the adventure and luxury
markets," said Mark P. Frissora, Chairman and Chief Executive
Officer, The Hertz Corporation. "The vehicle a traveler drives is an
integral part of their journey, and with Hertz having the most
diverse fleet and the greatest number of reservable cars in the
industry, we are able to provide a car that can be reserved by exact
make and model to match the variety of personal tastes, styles, and
The Adrenaline Collection showcases the most exciting new cars in
Hertz's fleet. Matching quality design and performance, vehicles in
the collection are reminiscent of the original muscle cars. Each
Adrenaline vehicle features powerful engines, with horsepower ranging
from 372-412, and comes with complimentary SIRIUS XM radio.
The Green Traveler Collection reflects the move to more eco-conscious
lifestyles. To help differentiate and define the category, the
Collection contains exclusively hybrid and electric vehicles,
including the Toyota Prius, Nissan Altima Hybrid, Toyota Camry Hybrid
and a selection of EVs, including the smart fortwo Electric Drive and
the Chevy Volt. Hertz added the first EVs to its New York City fleet
in December 2010. By the end of 2011, Hertz anticipates having
hundreds of EVs on the road.
As the demand for fuel efficiency today goes beyond "green,"
non-hybrid and non-electric vehicles once part of the Green
Collection will be deployed to other areas of the fleet. To help
consumers understand all of the options, the company developed a
distinct green leaf icon to identify all of its fuel-efficient cars,
including those in the Green Traveler Collection, as well as other
reservable models like the Toyota Camry and the smart fortwo.
Operating one of the youngest and most diverse fleets in the
industry, Hertz is committed to offering its customers the most
technologically innovative products and services available including
online check in, mobile apps, the most advanced GPS unit in the
industry, NeverLost(R), and self service kiosks. Additionally, the
company pioneered vehicle specific reservation capabilities via its
Collections and has the largest fleet of make and model reservable
cars in the industry.
Hertz is the largest worldwide airport general use car rental brand
operating from more than 8,400 locations in 145 countries worldwide.
Hertz is the number one airport car rental brand in the U.S. and at
83 major airports in Europe, operating both corporate and licensee
locations in cities and airports in North America, Europe, Latin
America, Asia, Australia and New Zealand. In addition, the Company
has licensee locations in cities and airports in Africa and the
Middle East. Product and service initiatives such as Hertz #1 Club
Gold(R), NeverLost(R) customized, in-car GPS system, SIRIUS XM
Satellite Radio, and unique cars and SUVs offered through the
Company's Prestige, Adrenaline and Green Traveler Collections, set
Hertz apart from the competition. The Company also operates the
Advantage car rental brand and the global car sharing club Connect by
Hertz. And, Hertz operates one of the world's largest equipment
rental businesses, Hertz Equipment Rental Corporation, offering a
diverse line of equipment, including tools and supplies, and new and
used equipment for sale, to customers ranging from major industrial
companies to local contractors and consumers from approximately 325
branches in the United States, Canada, China, France, Italy, Spain
and Saudi Arabia.
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SOURCE: The Hertz Corporation