PARK RIDGE, NJ -- (MARKET WIRE) -- 04/07/2008 -- Hertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation (NYSE: HTZ) and a leading construction and industrial equipment rental business, announces a brand new website, www.hertzequip.com.

The new website includes a completely redesigned homepage that places primary equipment and user options on one user-friendly page. Categories include a variety of construction, industrial, and specialty equipment. Homeowner equipment has also been added to the website to support the growth of HERC's general rental operations. The new website features a simplified equipment ordering process. Customers are able to save commonly used items and previous rental requests in their user profile and save jobsite information, so that they no longer need to re-enter that data during future visits to the website. Website users are also able to view photos of equipment models they are interested in, as well as rates that are specific to their contract.

"HERC prides itself on continuously improving its products and services, whether it's by offering smaller equipment to homeowners at new General Rental locations, or by creating a website that allows users to do everything from tracking equipment on rent to viewing equipment available for sale," remarked Mark P. Frissora, Chairman of the Board and CEO. "The redesigned website is yet another step we're taking to ensure that customers choose Hertz when renting equipment and that Hertz offers customers the products and services it needs -- both on and off line -- for a seamless experience."

"We're excited to announce that visitors to the website will now benefit from a customized shopping experience that makes on-line renting easier and more efficient," commented Gerry Plescia, President, HERC. "After receiving valuable feedback from our customers, we've provided users with the ability to control and modify the access rights of their internal employees in order to make customers' preferences, ordering history, and billing information even more personal."

Other additions to the HERC website include:*

--  Rental Catalog customizable by account; equipment options and rental
    rates are specific to customer's contract.
    
--  Total estimated rental charges for the development of cost estimates,
    bid preparations, and ordering.
    
--  Rental Approval Process; users have the ability to review status of
    their rental requests.
    
--  Capability to set website access rights for internal employees,
    allowing them access to specific features and account reporting.
    
--  Downloadable Turnaround Tool Planner for Industrial Clients.
    

Aside from the website's personalization features, customers have access to enhanced functions such as a Branch Location finder that provides driving directions to every HERC facility in the U.S. The website also has an improved equipment sales section, in which users have the ability to search for equipment available for sale and to modify their search results by location, price, usage, and other categories.

Hertz Equipment Rental operates one of the world's largest equipment rental businesses, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers through more than 375 branches in the United States, Canada, France and Spain. The Hertz Corporation is the world's largest general use car rental brand, operating from approximately 8,000 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

For more information, visit HERC online at www.hertzequip.com or to speak with the nearest branch, call HERC toll-free at 1-888-777-2700. For information on Hertz, visit the company on the web at www.hertz.com or call, toll-free 1-800-654-3131.

*Some features require contracts to be activated.

CONTACT:
Leann Sabato
The Hertz Corporation
201-307-2574
lsabato@hertz.com