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Hertz Social Media Campaign Wins Travel Industry Award

-- Hertz Wins Travel + Leisure SMITTYS Award for "Best Use of a Social Media Platform" in the Car Rental Category --

PARK RIDGE, N.J., June 8, 2012 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) has won the first-ever Travel + Leisure Social Media + Tourism Awards (SMITTYS) for "Best Use of a Social Media Platform" in the car rental category for its 2011 "Gas and Brake" campaign. The award acknowledges leaders in the travel industry who use social media in innovative ways.

"We are honored to win the SMITTY and to be recognized by Travel + Leisure as a travel industry leader in social media," said Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "The 'Gas and Brake' campaign is just one example of how Hertz is harnessing social media to communicate with the growing number of consumers who make travel decisions online."  

In May, 2011, Hertz launched the multi-faceted "Gas and Brake" campaign. The campaign cultivated a dialogue with Hertz customers by focusing on their driving and travel personalities based around the question, "Are you the Gas or the Brake?" Hertz included multiple social media elements to create engagement and stimulate conversation around the Gas and Brake theme, including an interactive microsite that featured:

  • The Gas or Brake Quiz with short questions to determine if visitors fit the travel personality of the "Gas" (more aggressive, exciting, and adventurous) or the "Brake" (conservative, reserved, a planner).
  • The Decider Game that allowed visitors to pick "Gas" or  "Brake" for their Facebook friends
  • Gas and Brake TV highlighting TV commercials and other campaign videos.

In addition, Hertz had a "Gas and Brake" Facebook App on the Hertz Facebook Fan Page that mirrored the microsite.

For the award, Travel + Leisure reviewed social media campaigns that ran during the 2011 calendar year based on submissions from various travel companies. The entries were submitted in three categories: Best Use of a Social Media Platform; Best Single Social Media Promotion; and Best Social Media Promotion of Travel Deals. A six-member panel of social media experts reviewed the entries and, for each category, ranked them based on factors such as originality, creativity, brand messaging, brand appropriateness, and engagement.

About The Hertz Corporation
Hertz, the largest worldwide airport general use car rental brand, operates from approximately 8,650 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 119 major airports in Europe.   Hertz was voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com.   Product and service initiatives such as Hertz Gold Choice, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition.  Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3001. Information and reservations are also available on the web at http://www.hertz.com/.

http://www.hertz.com/
www.facebook.com/Hertz

SOURCE The Hertz Corporation

Lemore Hecht, +1-201-307-2574, lhecht@hertz.com


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Disclaimer

ADDITIONAL INFORMATION

This communication relates to the offer (the "Offer") by HDTMS, Inc. ("HDTMS"), a wholly owned subsidiary of Hertz, to exchange each issued and outstanding share of common stock (including the associated preferred stock purchase rights) of Dollar Thrifty for $57.60 in cash and 0.8546 shares of Hertz common stock. The Offer is scheduled to expire at 12:00 midnight, New York City time, on November 1, 2011, unless further extended by HDTMS. Any extension of the expiration date will be made by public announcement no later than 9:00 a.m., New York City time, on the first business day after the previously scheduled expiration date. This communication is for informational purposes only and does not constitute an offer to exchange, or a solicitation of an offer to exchange, shares of Dollar Thrifty common stock, nor is it a substitute for the Tender Offer Statement on Schedule TO or the Prospectus/Offer to Exchange included in the Registration Statement on Form S-4 (Reg. No. 333-174042) (collectively, with the accompanying Letter of Transmittal and related documents and as amended from time to time, the "Exchange Offer Documents") filed by Hertz with the Securities and Exchange Commission (the "SEC"). The SEC declared the Registration Statement related to the Offer effective on June 1, 2011. The Offer is made only through the Exchange Offer Documents.

Security holders and investors may obtain any of the foregoing documents for free by visiting EDGAR on the SEC website at www.sec.gov or by calling Innisfree M&A Incorporated toll-free at (877) 456-3507. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THESE DOCUMENTS AND OTHER RELEVANT MATERIALS AS THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.

FORWARD-LOOKING STATEMENTS

Certain statements contained herein constitute forward-looking statements. These statements are based on the current expectations and beliefs of Hertz and are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that (1) Hertz may be unable to obtain regulatory approvals required for the Offer or may be required to accept conditions that could reduce the anticipated benefits of the Offer as a condition to obtaining regulatory approvals; (2) Dollar Thrifty stockholders may not tender a sufficient number of shares into the Offer or Hertz may otherwise be unable to consummate the Offer; (3) the length of time necessary to consummate the Offer may be longer than anticipated; (4) problems may arise in successfully integrating the businesses of Hertz and Dollar Thrifty and Hertz may not realize the anticipated synergies and other benefits following the Offer; (5) the Offer may involve unexpected costs; (6) the Hertz and Dollar Thrifty businesses may suffer as a result of uncertainty surrounding the Offer; and (7) Hertz and/or Dollar Thrifty may be adversely affected by the other risks described in the SEC reports of Hertz and Dollar Thrifty. Because forward-looking statements involve risks and uncertainties, actual results and events may differ materially from results and events currently expected by Hertz. Hertz assumes no obligation and expressly disclaims any duty to update the information contained herein except as required by law.