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Hertz Partners With Chrysler To Bring The FIAT 500 Sport To Car Sharing Fleet
New Car Will Cater to Young Renters and City Dwellers Alike

PARK RIDGE, N.J., May 17, 2012 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) announced today the addition of the new 2012 FIAT 500 Sport cars to its fleet of Hertz On Demand vehicles. The sleek Italian compact will roll out to Washington DC, San Antonio, San Francisco, New York and Miami Beach as well as onto 50 college campuses as part of the global car sharing club's university program and will cater to the company's younger renters aged over 18 years old. It will join Hertz On Demand's already robust range of cars – from electric vehicles, luxury cars and SUVs to compacts and sedans.

(Logo: http://photos.prnewswire.com/prnh/20111013/NY86012LOGO )

"As a company that's committed to celebrating our customer's diverse interests and needs, we're excited to offer the expanded service of Hertz On Demand through our new 500's. Our renters appreciate a fun, energetic ride, and that's exactly what they can expect from the FIAT Sport," commented Mark P. Frissora, Chairman and Chief Executive Officer of Hertz. "Hertz On Demand has made significant strides this year – from expansion in Washington DC, new launches in Miami and San Antonio, to expanding our fleet -- and we're not done yet. We look forward to expanding the FIAT 500 Sport program in the coming months."

For the driving enthusiast, the FIAT 500 Sport features sport-tuned suspension, modified springs, shock tuning, steering calibration and exhaust tuning to deliver a more firm ride and responsive handling.  The FIAT 500 masterfully combines innovative and original design with the most advanced technology in the field of engines, safety and on-board comfort.  The quintessential symbol of Italian motoring, the FIAT has in its DNA the values of simplicity, quality and a constant striving for innovation. 

Hertz On Demand provides members a quick, easy and convenient option to rent a car spontaneously. Enhanced member benefits offered by the Hertz car sharing club, include:

  • Free membership. Hertz On Demand has no enrollment fee or annual membership fee, and offers low hourly and daily rates.
  • Rental fleet options. These include the Mercedes C300, Cadillac CTS, Fiat 500, Mitsubishi Endeavor, Nissan Altima, Chevy Cruze, Chevy Malibu, Mazda 2, Mazda 3 and Jeep Patriot.
  • 180 miles a day(1), gas and insurance included in rates.
  • No late fees. Hertz On Demand members will not receive punitive charges/late fees for the late return of a vehicle.(2)
  • Daily rates on Hertz rental car for longer trips.
  • Unparalleled member service. Including Hertz NeverLost GPS and 24/7, 365 days-a-year, live, in-car assistance from a team of Hertz Member Care experts, both available free of charge.

Hertz On Demand provides an economical, convenient and socially conscious alternative to car ownership. The pay-as-you-go service, provides members with 24/7 access to vehicles strategically located throughout their city. It has approximately 130,000 members, is available in five countries and on approximately 60 university campuses. Overall, Hertz On Demand offers its members products and services that are unmatched in the car sharing industry, including:

  • The elimination of all membership and renewal fees in the U.S. and Europe 
  • Guaranteed vehicle availability Monday through Thursday in New York City
  • One-way car sharing rentals between 85 locations in the Northeast U.S.                               
  • An expansive car sharing fleet with new vehicles added to the service. The U.S. fleet includes luxury cars, including the Cadillac Escalade Hybrid, Buick Enclave and GMC Acadia; and cars suitable for moving, including the Ford Transit Connect and the Nissan Titan pick-up truck. Additionally, a variety of electric vehicles are available at select locations, including the Chevy Volt, Nissan LEAF, and smart fortwo electric drive
  • Simplified reservation process. HertzOnDemand.com has a simple reservation process, including one way map routing and reservations, enhanced search capabilities, and in-depth details about car makes and models
  • Unparalleled Member Service. Hertz On Demand's industry leading in-car technology provides members with a superior rental experience.  Members receive a smart chip enabled membership card for keyless entry to any reserved car. In car, a hands-free audio kit connects to the in-house Member Care Center should members have questions, need assistance or need to extend their reservation. Hertz On Demand "communicates" with its cars enabling representatives to unlock, engage and locate vehicles, and cars are equipped with Hertz NeverLost GPS, iPod and Bluetooth connectivity, for hands free driving, as well as EZ Pass transponders.
  • Enrollment in Hertz Gold Plus Rewards.  Hertz On Demand members are eligible to enroll in Hertz Gold Plus Rewards™, Hertz's free rewards program that provides customers with a range of flexible rewards including Points that never expire, 'AnyDay' reward options with no blackouts, easy online redemption, international point accrual, and a wide variety of car rewards including cars from any of Hertz's Collections -- the Adrenaline, Green Traveler, and Prestige Collections.  (Hertz On Demand members must be a member of Hertz Gold to earn Gold Plus Rewards Points). 

About Hertz On Demand
Hertz On Demand, Hertz's global car sharing club, has more than 650 vehicles, 130,000 members and more than 500 locations worldwide, including corporate offices and universities. Hertz On Demand offers a variety of vehicles available at competitive rates. All cars are equipped with Eileo® technology, and benefits covered by the hourly rate include gas, insurance, GPS turn-by-turn navigation, 24/7 roadside assistance, 24-hour Member Care Center communication, and 180 free miles per day.

About Hertz
Hertz is the largest worldwide airport general use car rental brand operating from approximately 8,500 locations in approximately 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 94 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. The Company also operates the Advantage car rental brand. In addition, Hertz operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of rental equipment, including tools and supplies, and new and used equipment for sale from approximately 320 branches in the United States, Canada, China, France, Italy, Spain and Saudi Arabia.

For more information, visit www.HertzOnDemand.com or www.hertz.com.

(1) Per 24 hour period
(2) Late returns will only be charged rates for the additional time used in 15 minute intervals (no punitive fees)

SOURCE The Hertz Corporation

Paula Rivera, +1-201-307-2824, privera@hertz.com


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Disclaimer

ADDITIONAL INFORMATION

This communication relates to the offer (the "Offer") by HDTMS, Inc. ("HDTMS"), a wholly owned subsidiary of Hertz, to exchange each issued and outstanding share of common stock (including the associated preferred stock purchase rights) of Dollar Thrifty for $57.60 in cash and 0.8546 shares of Hertz common stock. The Offer is scheduled to expire at 12:00 midnight, New York City time, on November 1, 2011, unless further extended by HDTMS. Any extension of the expiration date will be made by public announcement no later than 9:00 a.m., New York City time, on the first business day after the previously scheduled expiration date. This communication is for informational purposes only and does not constitute an offer to exchange, or a solicitation of an offer to exchange, shares of Dollar Thrifty common stock, nor is it a substitute for the Tender Offer Statement on Schedule TO or the Prospectus/Offer to Exchange included in the Registration Statement on Form S-4 (Reg. No. 333-174042) (collectively, with the accompanying Letter of Transmittal and related documents and as amended from time to time, the "Exchange Offer Documents") filed by Hertz with the Securities and Exchange Commission (the "SEC"). The SEC declared the Registration Statement related to the Offer effective on June 1, 2011. The Offer is made only through the Exchange Offer Documents.

Security holders and investors may obtain any of the foregoing documents for free by visiting EDGAR on the SEC website at www.sec.gov or by calling Innisfree M&A Incorporated toll-free at (877) 456-3507. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THESE DOCUMENTS AND OTHER RELEVANT MATERIALS AS THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.

FORWARD-LOOKING STATEMENTS

Certain statements contained herein constitute forward-looking statements. These statements are based on the current expectations and beliefs of Hertz and are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that (1) Hertz may be unable to obtain regulatory approvals required for the Offer or may be required to accept conditions that could reduce the anticipated benefits of the Offer as a condition to obtaining regulatory approvals; (2) Dollar Thrifty stockholders may not tender a sufficient number of shares into the Offer or Hertz may otherwise be unable to consummate the Offer; (3) the length of time necessary to consummate the Offer may be longer than anticipated; (4) problems may arise in successfully integrating the businesses of Hertz and Dollar Thrifty and Hertz may not realize the anticipated synergies and other benefits following the Offer; (5) the Offer may involve unexpected costs; (6) the Hertz and Dollar Thrifty businesses may suffer as a result of uncertainty surrounding the Offer; and (7) Hertz and/or Dollar Thrifty may be adversely affected by the other risks described in the SEC reports of Hertz and Dollar Thrifty. Because forward-looking statements involve risks and uncertainties, actual results and events may differ materially from results and events currently expected by Hertz. Hertz assumes no obligation and expressly disclaims any duty to update the information contained herein except as required by law.