Unisex Erox Fragrance Has Been Scientifically Proven to Increase
Feelings of Arousal, Excitement, Social Warmth and Friendliness in
Female and Male Users
WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Jan. 10, 2012--
One of the leading networks of forum communities on the Internet,
CrowdGather (OTCBB: CRWG) announced today that it will launch a new
social media campaign, featuring reality star, popular television host
and self-proclaimed lover of geekdom Adrianne Curry, to introduce
its Erox fragrance. Adrianne is best known as the first winner of
the now iconic reality television series America's Next Top
Model as well as for her starring roles in VH1’s hit series the “Surreal
Life” and “My Fair Brady.”
Designed to tease and engage those who are active in the online social
sphere, the campaign will be introduced through social networks such as
forums, Twitter and Facebook as well as online advertising, and feature
new entertainment-geared content such as comics and video.
“I love the idea of using a fragrance that actually makes people more
social,” said Adrianne Curry. “Erox is fun and flirty with a broad
appeal due to its unisex nature.”
CrowdGather previously disclosed in May, 2011 its partnership with Human
Pheromone Sciences, Inc. (OTCBB: EROX), a company engaged in the
research, development and manufacturing of consumer products containing
synthetic human pheromones, to develop a fragrance line intended for
distribution over the Internet. CrowdGather has the exclusive rights to
distribute the product online through affiliate internet marketing
channels, and will also launch the product through the use of social
media and forum communities.
“The development, marketing and launch of Erox marks the first social
media product launch for CrowdGather, a business model we intend to
pursue going forward,” said CrowdGather CEO Sanjay Sabnani. “Developing
strategic partnerships to create exclusive products for marketing
through social media and forum communities will help showcase how
powerful a channel this can be for launching and selling future
products.”
Erox is the first commercial product to contain Human Pheromone
Sciences’ patent pending Muiricin Angluycone (ER303), a compound that
has been shown to increase arousal, excitement, social-warmth, and
sensuality in both men and women during a double blind placebo
controlled study. Prior to Erox, the compound ER303 has never before
been available in a consumer product. Erox also contains two human
pheromones, Androstadienone (ADO) and Estratetraenol (ETE), which have
been proven to increase feelings of confidence and well-being in the
wearers and those around them.
Initial testimonials have indicated that after using the fragrance,
users and the people around them feel more confident and friendly in
nearly every social setting. They have also commented on the appealing
nature of the scent, which contains notes of grapefruit, bergamot,
pepper, lavender and amber.
Erox body spray is currently available in a 40ml bottle at www.erox.com.
About CrowdGather, Inc.
With its growing portfolio of special interest forums and enthusiast
message board communities, CrowdGather (www.crowdgather.com)
has created a centralized network to benefit forum members, forum owners
and forum advertisers. CrowdGather provides a highly interactive and
informational social network for members, a management and
revenue-sharing resource for third-party forum owners, and a largely
untapped advertising network for marketers worldwide.
This press release contains forward-looking statements (as defined in
Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended) concerning future
events and the Company’s growth and business strategy. Words such
as “expects”, “will”, “intends”, “plans”, “believes”, “anticipates”,
“hopes”, “estimates”, and variations on such words and similar
expressions are intended to identify forward-looking statements.
Although the Company believes that the expectations reflected in such
forward-looking statements are reasonable, no assurance can be given
that such expectations will prove to have been correct. These statements
involve known and unknown risks and are based upon a number of
assumptions and estimates that are inherently subject to significant
uncertainties and contingencies, many of which are beyond the control of
the Company. Actual results may differ materially from those expressed
or implied by such forward-looking statements. Factors that could
cause actual results to differ materially include, but are not limited
to, changes in the Company’s business; competitive factors in the
market(s) in which the Company operates; risks associated with
operations outside the United States; and other factors listed from time
to time in the Company’s filings with the Securities and Exchange
Commission. The Company expressly disclaims any obligations or
undertaking to release publicly any updates or revisions to any
forward-looking statements contained herein to reflect any change in the
Company’s expectations with respect thereto or any change in events,
conditions or circumstances on which any statement is based.
Source: CrowdGather, Inc.
CrowdGather, Inc.
Investor Contact:
Sanjay Sabnani,
818-435-2472 x 101
sanjay@crowdgather.com
or
Media
Contact:
Stacy Dimakakos, 917-981-5501
stacy@publicworldwide.com
