Blue Bonnet Launches Consumer Sweepstakes to Win a Chevy(TM) TrailBlazer(R)
DOWNERS GROVE, Ill., Sept. 10 /PRNewswire-FirstCall/ -- For nearly 60
years, consumers have been reminded of the great taste of Blue Bonnet by a
familiar jingle, "Everything's Better With Blue Bonnet On It!"(R) In fact,
for generations consumers have identified family mealtime and delicious baked
goods with the long-standing tradition of Blue Bonnet(R) spread and its
memorable tagline. Today, Blue Bonnet, a brand of ConAgra Foods, looks to
reward its faithful consumers by launching a national sweepstakes, asking them
to submit their favorite food that "tastes better with Blue Bonnet on it," for
a chance to win a Chevy TrailBlazer.
Kicking-off this month, the "Taste What's Better" sweepstakes will run
through December 31, 2003, and award a Chevy TrailBlazer to one randomly
selected winner. Consumers can enter the national sweepstakes by visiting the
Blue Bonnet Web site at www.bluebonnet.com or by sending their entries via
mail to "Blue Bonnet's 'Taste What's Better' Sweepstakes" c/o ePrize, LLC,
2474 Turner Avenue - Suite A, Grand Rapids, MI 49544.
"Blue Bonnet is one of the most trusted brands among consumers not only
for baking, but also for spreading. With its new and improved fresher, creamy
taste, Blue Bonnet Homestyle Soft continues to be the popular choice for
spreading on consumers' favorite foods," said Paula Ford, Blue Bonnet brand
manager. "We're excited for the opportunity to give back to our consumers by
offering them the chance to win such a valuable prize in the 'Taste What's
In conjunction with the national sweepstakes, Blue Bonnet will also
conduct local events across the country. The events will allow consumers to
enter the sweepstakes on-site and provide the opportunity to see a Chevy
TrailBlazer similar to the one that will be awarded to the grand prize winner
as well as taste Blue Bonnet first-hand. Throughout September and October,
the Blue Bonnet Brigade, a special group dedicated to bringing Blue Bonnet
directly to consumers, will hit the road encouraging Americans to share their
thoughts on what food "tastes better with Blue Bonnet on it." The Brigade
will also play the memorable "Everything's Better With Blue Bonnet On It!"
tune, bringing to life the brand's familiar jingle. The tour schedule will be
posted on the Web site, www.bluebonnet.com , beginning in September.
Blue Bonnet is a brand of ConAgra Foods. Blue Bonnet Homestyle Soft
offers the same Blue Bonnet quality you trust for baking with a new and
improved fresher, creamy taste you can spread on all your favorite foods. It
is available in Regular and Light, and packaged in convenient one-pound and
three-pound tubs. In addition to its Homestyle Soft products, Blue Bonnet
also boasts a variety of stick products including Regular and Light. Blue
Bonnet Regular Sticks bake like butter for less than half the price(1), while
Blue Bonnet Light Sticks have half the fat and calories of regular margarine
and are great for cooking and sauteing. To learn more about Blue Bonnet
products, recipes and the "Taste What's Better" sweepstakes, log onto the Blue
Bonnet Web site at www.bluebonnet.com.
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged
food companies, serving consumer grocery retailers, as well as restaurants and
other foodservice establishments. Popular ConAgra Foods consumer brands
include: ACT II, Armour, Banquet, Blue Bonnet, Butterball, Chef Boyardee,
Cook's, Eckrich, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid
Cuisine, Knott's Berry Farm, La Choy, Louis Kemp, Marie Callender's, Orville
Redenbacher's, Parkay, Reddi-wip, Slim Jim, PAM, Pemmican, Peter Pan, Snack
Pack, Swiss Miss, Van Camp's, Wesson, and many others. For more information,
please visit us at www.conagrafoods.com .
(1) ConAgra Foods Quantitative Research, September 2000; IRI 52-wk data
SOURCE ConAgra Foods, Inc.
/CONTACT: Steve Christensen of Dome Communications for ConAgra Foods,
/Web site: http://www.conagrafoods.com
CO: ConAgra Foods, Inc.
IN: FOD REA SUP
-- CGW001 --
2813 09/10/2003 06:00 EDT http://www.prnewswire.com