WINSTON-SALEM, N.C., May 03, 2010 (BUSINESS WIRE) --Hanes Hosiery has relaunched its popular Hanes Smooth Illusions line of toning hosiery and shapewear with updated packaging and new simplified pricing.
An essential element of a woman's beauty regimen, Hanes Smooth Illusions hosiery and shapewearhas four styles now priced at $15 and the Waist Smoother with Extra Firm Control priced at only $20. The new pricing simplifies shopping choices, and the new packaging showcases iconic imagery that shows how Hanes Smooth Illusions can make every woman look and feel her very best.
Hanes Smooth Illusions provides shaping benefits from waist to toe. Varying levels of control and contouring deliver a smooth and toned silhouette. Available in no hose and hosiery, there is a style to fit every need and every occasion.
"The relaunch is more than a package update. In addition to our new simplified pricing, the line provides an exceptional value to department store consumers," said Angela Hawkins, director/general manager hosiery brands at Hanesbrands Inc. "Comparable packaged shapewear products range from $25 to $50. We want our consumers to look beautiful at a price they can feel great about."
Hanes Smooth Illusions hosiery and shapewearare available at department stores nationwide. For more information and to find a retailer, visit www.haneshosiery.com.
About Hanes Hosiery
Hanes Hosiery is the leading brand of women's hosiery that transforms your day, making you feel more confident, special and at your best. Hanes Hosiery is the #1 most recognized brand of women's apparel, according to a 2008 Women's Wear Daily/Fairchild report. With its innovative design and superior fit, Hanes Hosiery offers the best in comfort and flattering appearance. Hanes Hosiery lines include the popular Silk Reflections, Absolutely Ultra Sheer, Alive, Smooth Illusions, Hanes Plus, and Hanes Too. For more information, visit www.haneshosiery.com.Hanes Hosiery is part of Hanesbrands Inc. (NYSE:HBI).
SOURCE: Hanesbrands Inc.
Hanesbrands Inc.
Bernie Wallace, 336-519-6250
Bernadette.Wallace@Hanesbrands.com