Press Release

Maidenform® Announces Celebrity Stylist Micaela Erlanger to Serve as Brand Ambassador and Spokesperson

October 4, 2016 at 10:15 AM EDT

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Oct. 4, 2016-- Micaela Erlanger, one of the fashion industry’s most influential celebrity stylists, will be an ambassador and spokesperson for the Maidenform brand this fall. Erlanger will act as a guide to the Maidenform customer, offering expert tips, product picks and styling insight via the leading intimate-apparel brand’s website and social media platforms.

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Micaela Erlanger, one of the fashion industry's most influential celebrity stylists, will be an ambassador and spokesperson for the Maidenform brand this fall. Erlanger will help the brand's customers create their own memorable fashion moments (Photo: Business Wire).

“I am thrilled to announce my brand ambassadorship with Maidenform,” said Erlanger. “As a stylist, and as a woman, I know the importance of undergarments and shapewear. I am a firm believer in the quality and style of the Maidenform brand’s products and couldn’t think of a more perfect brand to align with and represent.”

Vicki Seawright, Maidenform vice president and general manager, said: “We are thrilled to have Micaela onboard as a Maidenform spokesperson for the upcoming fall and holiday seasons. The Maidenform vision perfectly aligns with Micaela’s captivating spirit and commitment to fashion. We are constantly working to enrich the shopping experience, and look forward to leveraging Micaela’s expertise to inspire and educate our customer.”

Erlanger is best known as a stylist for the red carpet. As part of her work with the brand, she will share this knowledge with Maidenform customers and offer advice on how to create memorable fashion moments. Erlanger will also show the Maidenform woman how to use this season’s collections as her foundation compass from fall into the new year, complete with tips for conquering the hectic holiday season with humor and grace.

About Maidenform

An intimate apparel leader since 1922, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. Maidenform is part of HanesBrands (NYSE: HBI). For additional information, visit www.maidenform.com.

About Micaela Erlanger

Micaela Erlanger is a fashion stylist based out of New York City and Los Angeles, where she works with such international talent as Lupita Nyong’o, Winona Ryder, Meryl Streep, Common, Jennifer Hudson, Hillary Swank, and Michelle Dockery. Her work has been seen on red carpets from Tokyo, to Paris, to Hollywood, and in the pages of top fashion publications worldwide. A self-described glamour-girl, Micaela’s inspirations vary from modern art to classic Hollywood film. But the hallmark of her work derives not from specific reference points, but instead from her meticulous attention to detail, in-depth collaboration with her clients, and her unfailing dedication to creating fashion moments that will stand the test of time.