WINSTON-SALEM, N.C.--(BUSINESS WIRE)--May. 23, 2012-- Champion Athleticwear, recognized as the founder of sports bras, has launched a new website, www.ChampionSportsBras.com, dedicated to that essential piece of women’s fitness equipment. As the only website focused exclusively on sports bras, the site’s content includes personalized sports bra finder, fit and support guide, care tips and a blog with posts from the experts on sports bras and other topics related to healthy living, fitness and more.

“Champion understands that for most women, the sports bra is a critical piece of fitness equipment, so we’ve designed this website to be her absolute go-to resource,” said Janet Mistor, senior marketing manager for Champion Athleticwear Women’s. “The site will feature all things related to sports bras from previews of the latest styles to tips on fit plus inspiring weekly blog updates from the experts who know it best on leading a healthy, active life.”

What began 35 years ago with a prototype constructed from two stitched-together jock straps has evolved into a highly engineered technical wonder. Today, Champion Athleticwear offers 19 sports bra silhouettes designed for all types of fitness activities, levels of support and sizes that enable millions of women to exercise in comfort and with confidence. In a 2011 survey conducted by Champion Athleticwear, nearly 60 percent of respondents characterized the sports bra as “mission critical, can’t exercise without it.”

“The new Champion sports bra website will help women navigate the broad offerings of sports bras now available on the market, and identify the style and size that is perfect for her. She can even register her Champion sports bra on the site and receive a reminder when a replacement is due,” said Mistor. “We know from speaking with women that finding that perfect sports bra makes a tremendous difference in her fitness experience. When they are comfortable in their gear, women tell us that they are more likely to exercise more frequently, for longer periods of time and with more effort.”

As the industry leader and founder of sports bras, Champion makes a natural connection with many women. Retail data generated by The NPD Group indicates that women are choosing to buy Champion sports bras over any other brand. “According to research, we sell a Champion sports bra every 20 seconds,” said Mistor.

“Champion has always been extremely attuned to the needs and desires of women when it comes to designing our sports bras,” said Joanne Sessler, design director for Champion Athleticwear Women’s. “Our sports bra testing is unparalleled, and women know they can count on Champion when it comes to great-fitting, supportive and stylish sports bras. Our new website is a great way to extend Champion’s strong relationship with today’s active women.”

About Champion®Athleticwear

Since 1919 Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. Champion Athleticwear can be purchased at most sporting goods and department stores. For more information please contact us at 1-800-999-2249, visit www.championusa.com or at www.facebook.com/champion or follow us on Twitter @Championusa. Champion is a brand of HanesBrands. (NYSE:HBI)

Source: HanesBrands

Champion Product PR
Bernadette Wallace, 336-519-6250
Bernadette.Wallace@hanesbrands.com