WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Feb. 9, 2012-- Valentine’s Day just got a bit sweeter for female fitness enthusiasts with the introduction of the Champion Sweetheart Compression Sports Bra. This new sports bra represents a significant departure from the design of traditional compression sports bras by narrowing the straps and lowering the neckline to be more attractive – all without compromising exceptional support and fit.

The Champion Sweetheart Compression Sports Bra offers more narrow straps and a lower neckline for an attractive look without compromising fit and support. (Photo: Business Wire)

“Compression sports bras represent more than half of the total sports bra market and are a favorite choice for all types of fitness activities from yoga to high impact aerobics,” said Janet Mistor, senior marketing manager for Champion Athleticwear Women’s. “Our designers retained all of the support and comfort features that Champion is known for while also creating a beautiful and feminine neckline.”

Rated for High Support, the Champion Sweetheart Compression Sports Bra features a sweetheart neckline accented with piping detail and tapered straps. Fans of Champion will recognize the brand’s signature keyhole back and exceptional moisture management along with a back mesh panel for added ventilation.

Champion has been recognized as the founder and leader in the sports bra market for more than 30 years. The brand currently offers 19 different styles of sports bras designed for all types of fitness activities and levels of support.

“We understand the fundamental importance of having a supportive and comfortable sports bra,” said Mistor. “There is absolutely no piece of fitness equipment that is more important to women, and we want to make sure that Champion Athleticwear is always at the forefront of meeting her needs whether that means added performance or a new element of feminine detailing.”

The Champion Sweetheart sports bra is available in a variety of colors in sizes S-XL. The suggested retail price is $32. Champion sports bras are sold nationwide at sporting goods retailers, department stores and online at www.championusa.com.

To learn more about the Champion sports bra offerings, visit the Champion website at www.championusa.com or follow the Champion sports bra blog by going to www.facebook.com/champion.

About Champion®Athleticwear

Since 1919 Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. Champion Athleticwear can be purchased at most sporting goods and department stores. For more information please contact us at 1-800-999-2249, visit www.championusa.com or at www.facebook.com/champion or follow us on Twitter @Championusa. Champion is a brand of HanesBrands. (NYSE:HBI)

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50164201&lang=en

Source: HanesBrands

Champion Product PR
Bernadette Wallace, 336-519-6250
Bernadette.Wallace@hanesbrands.com