New Spot Comfort(TM) Sports Bras Solve Women's Toughest Issues
WINSTON-SALEM, N.C., Mar 23, 2011 (BUSINESS WIRE) --
ChampionAthleticwear, the founder and leader in the sports bra
market for more than 30 years, has introduced its newest sports bra
collection, Champion Spot Comfort, aimed at taking on the
toughest problem areas with innovative "zones of comfort."
"In developing Spot Comfort, we began by asking women to identify
their biggest problem areas with sports bras," said Kathy Hare, senior
manager, Champion Women's. "Issues such as strap dig-in,
ventilation, chafing, support and shaping all came through loud and
With these common challenges in mind, the designers at Champion developed
a product strategy focused on "zones of comfort" - critical areas in the
sports bra construction that deliver support, comfort and fit. In the
new Spot Comfort sports bras, each zone features an innovative
solution such as gel-filled straps to alleviate dig-in, supportive yet
lightweight mesh panels for ventilation and ultra-soft fabrics to
eliminate chafing. In addition, Champion incorporated molded cups
to provide support through encapsulation versus compression of the
The Spot Comfort sports bras are available in an average-figure
style (sizes S-XL) and a full-support style (sizes 34C-42DDD). Both
sports bras are rated for High Support according to the Champion
Motion Control Requirements system.
"The innovative product features in Spot Comfort mean relief in
all the right places," said Hare. "Champion is taking comfort to
a new level by tackling these traditionally high-irritation areas
A recent online survey conducted by Champion confirms that the
new Spot Comfort sports bras are right on the mark. According to
the survey, close to 60 percent of respondents identified Not Enough
Support as their No. 1 sports bra pet peeve followed by No
Shaping/Uni-boob and Chafing. And though sports bras have
challenges, women also know their importance - nearly 60 percent of
respondents characterized the sports bra as "mission critical, can't
exercise without it."
"Champion has always been extremely attuned to the needs and
desires of women when it comes to designing our sports bras," said Hare.
"Our sports bra testing is unparalleled, and women know they can count
on Champion to solve the problems that matter most to them."
The new Champion Spot Comfort bras join the brand's impressive
history of industry-leading product innovations such as shaping
encapsulation technology and seamless construction.
"Champion has been a leader in shaping encapsulation technology
for more than a decade, because we understand that sports bras should
still let her maintain her femininity and sense of style," said Hare.
"Our Champion Shape collection offers exceptional solutions for
women of every size."
Another one of the brand's early product innovations was the
introduction of a seamless sports bra designed to practically eliminate
chafing. Over time, the number of Champion seamless sports bra
offerings has expanded to the current roster of five styles, including
the top selling Champion High Support Shiny Seamless sports bra
and the Champion Seamless Underwire sports bra, one of the few
seamless sports bras designed specifically for fuller-busted women.
"Champion sports bras are recognized as a consumer favorite
because of their superior support, comfort and fit," says Kathy Hare,
senior manager, Champion Women's. "And no one in the industry can
match our commitment to product innovation and problem-solving."
To learn more about the Champion sports bra offerings, visit the Champion
Web site at www.championusa.com
or follow the Champion sports bra blog by going to www.facebook.com/champion.
Since 1919 Champion Athleticwear has offered a full line of
innovative athletic apparel for men and women including sports bras,
activewear, team uniforms, sweats and accessories. Champion Athleticwear
can be purchased at most sporting goods and department stores.For
more information please contact us at 1-800-999-2249, visit www.championusa.com
or at www.facebook.com/champion
or follow us on Twitter @Championusa. Champion is a brand of
Hanesbrands Inc. (NYSE:HBI)
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6657164&lang=en
Bernadette Wallace, 336-519-6250
Champion Product PR