|Synchronoss Announces Cloud Analytics Platform to Help Service Providers Extract New Value from Their Data|
The Synchronoss Cloud Analytics Platform will create new business value based on insights from end-to-end data uniquely available to Service Providers
The new platform uses data gathered from a carrier’s end-to-end view of a subscriber from device and service activation, rate plans and account information, network usage, messaging and cloud-based user generated content such as contacts, photos, videos and more. Together, this data can be used to create compelling user experiences for subscribers across channels such as mobile, web/digital, care and retail. The results are compelling data insights that drive incremental business value from subscriber transactions based on predictive trending, advanced segmentation, market analysis, tendencies and optimization and distribution, as well as campaign measurement.
The Synchronoss Cloud Analytics platform uses data science, machine learning and artificial intelligence to drive insights into business terms through a user-friendly interface. Service providers will be able to identify which customers are more likely buy specific services, gain insight into why these customers are being targeted (based on contextual information, behavior and interaction), as well as what campaigns to launch in order to best upsell these customers.
“Cloud analytics yields immediate results. We’ve created an exciting
platform with an impressive depth and powerful delivery for end
Synchronoss’ Cloud Analytics Platform is comprised of technology deeply
embedded in core service provider systems such as device and service
provisioning, billing, care and digital distribution. By partnering with
Synchronoss Technologies, Inc.