PHOENIX--(BUSINESS WIRE)--Feb. 28, 2012--
Evil-doers beware: PetSmart®
(NASDAQ: PETM) and Marvel
Entertainment, LLC, together with pet product innovator Fetch…for
cool pets!, are getting pets ready to rescue with a limited-edition
collection of Super Hero tees and toys launching this week available
exclusively at PetSmart
stores and online at www.PetSmart.com
through April or while supplies last.
Marvel Hulk t-shirt (Photo: Business Wire)
“We’re excited to work with Marvel on this limited-edition collection
for the ‘heroes’ of our lives- our pets- and continue to expand the
lines of exclusive products available at PetSmart,” said Laurie Taylor,
vice president of hardgoods for PetSmart. “With high-quality toys,
apparel and accessories featuring Marvel Universe fan favorites, pet
parents and pets are sure to have a ‘super’ time.”
The collection includes toys, apparel and accessories enabling pets to
Bang! Pow! Boom! their way to super-powered playtime. Pet parents will
have instant sidekicks with items such as the:
Spider-Man Stunt Tee: A machine-washable, cotton-blend
tee that proves your pet has Spider-Man talents with
confidence-boosting slogan, “I do my own stunts.”
Avengers Bandana: Printed with the Avengers emblem,
this bandana is a lightweight, stylish, machine-washable accessory
that’s sure to make pets the heroes of the park.
Captain America Tennis Balls: Stamped with the Captain
America logo and shield, this two-pack of fetch-friendly toys has
X-Men Frisbee: No leap is too high with one of these
soar-inspiring Frisbees, which feature the X-Men emblem.
Hulk Fist Tug Toy: With an easy-to-grip handle, this
toy is great for your hero-in-training and saves dogs from boredom by
offering a mighty fun tug battle.
PetSmart is celebrating the arrival of these products with a “Superhero
Sized Sweepstakes” February 27, 2012- April 30, 2012. The sweepstakes is
available to PetSmart’s Facebook fans at www.facebook.com/petsmart.
“Marvel Super Heroes are a family affair and, therefore, should include
the family pet,” said Jamie Kampel, Director of Licensing, Marvel
Entertainment. “As we continue to look to expand the presence of the
Marvel brand to new product and retail venues, the pet category is a
This limited-time Marvel collection builds upon a portfolio of products
exclusive to PetSmart including Martha
Stewart Pets™, GNC
Pets™ and the recently announced Toys
‘R’ Us Pets™ and Bret
Michaels Pets Rock™. For more information about the
Marvel collection available exclusively at PetSmart through April or
while supplies last, visit www.petsmart.com.
Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company
employs approximately 50,000 associates and operates more than 1,210 pet
stores in the United States, Canada and Puerto Rico, over 189 in-store PetSmart®
PetsHotel® dog and cat boarding facilities and is a
leading online provider of pet supplies and pet care information (http://www.petsmart.com).
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog
training, pet grooming,
pet boarding, PetSmart
Doggie Day CampSM day care services and pet adoption
services. Since 1994, PetSmart
Charities, Inc., an independent 501(c)(3) non-profit animal welfare
organization and the largest funder of animal welfare efforts in North
America, has provided more than $134 million in grants and programs
benefiting animal welfare organizations. Through its in-store pet
adoption partnership with PetSmart Charities®, PetSmart has
helped save the lives of more than 4.7 million pets.
Follow PetSmart on Twitter @PetSmart
PetSmart on Facebook www.facebook.com/PetSmart
PetSmart on YouTube: www.YouTube.com/PetSmart
About Marvel Entertainment, LCC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 8,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in entertainment, licensing and
publishing. For more information, visit www.marvel.com.
Super Hero(es) is a co-owned registered trademark.
About Fetch…for cool pets!
Fetch…for cool pets! is the manufacturer of a variety of innovative dog
and cat products. Pet Head™ is their most widely distributed specialty
grooming brand sold in pet specialty stores, pet shops, and beauty
salons all across America, Europe, Australia, Asia & the Middle East.
Fetch has expanded into the pet oral care, aquarium accessories, as well
as several other pet categories. Founded in 1982, Fetch…for cool pets!
will continue to innovate with new product lines & brands as well as
push the envelope on market reach. To learn more about Fetch please
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50184451&lang=en
Source: PetSmart, Inc.
GolinHarris for PetSmart
Anuradha Koli, 972-341-2578