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Say It with a Song: PetSmart and Lyric Culture Team Up for Exclusive Ready-to-Wear Pet Clothing Line

Dogs Will Be Ready to Rock in Music Lyric-Inspired Celebrity Fashion

PHOENIX--(BUSINESS WIRE)--Feb. 11, 2013-- A bark or howl will sound right in tune when pet parents discover iconic song lyrics on new Lyric Culture apparel available now at PetSmart® (NASDAQ: PETM). Already popular with celebrities for its men’s and women’s clothing and accessories, Lyric Culture (LYJN.pk) brings ready-to-wear apparel to pets through this exclusive partnership with PetSmart.

New from PetSmart and Lyric Culture, this dog t-shirt was inspired by the hit 80s single made famous ...

New from PetSmart and Lyric Culture, this dog t-shirt was inspired by the hit 80s single made famous by Hall & Oates. This pink ruffled dress with the lyrics "Watch Out Boy She'll Chew You Up" is fit for a pop princess. (Photo: Business Wire)

“Lyric Culture combines music and fashion, and with PetSmart, we’re bringing the power of song lyrics to pet parents and their pets,” said Hanna Rochelle, founder of Lyric Culture. “Dogs will be runway-ready in these cute clothes that give a playful twist to some of the hottest hit songs of all time, like Bad to the Bone.”

The limited-edition collection features clothing with phrases from nine famous songs that will have fashionable dogs styled like the celebrity fans of the brand, who often appear on the pages of weekly entertainment magazines wearing Lyric Culture. High notes from the line include dresses and tees with famous lyrics, including: “Material Girl,” “Walking on Sunshine” and “All You Need is Love.” Affordably priced between $9.99 and $15.99, these rockin’ fashions will be available in store and online now through April.

From dresses to tees, fashionable Lyric Culture apparel for dogs includes:

  • Maneater Dress: Inspired by the hit 80s single made famous by Hall & Oates, this pink ruffled dress with the lyrics “Watch Out Boy She’ll Chew You Up” is fit for a pop princess.
  • Yellow Submarine Tee: Complete with yellow lettering and cute fish, this pet shirt feels as fun as the classic song written by John Lennon and Paul McCartney.
  • Can’t Touch This Tee: With graffiti-style lettering and bright colors, this top hits the right beat, no hammer required.
  • Material Girl Dress: This pink and sparkle tulle combo will have pets ready to live in a material world.

“Our partnership with Lyric Culture is a perfect opportunity to bring a growing, fashion-forward brand to PetSmart customers who want to share their love of music with their pets,” said Laurie Taylor, PetSmart’s vice president of dog and cat hardgoods. “We’re excited to introduce another exclusive line of apparel, joining our Bret Michaels Pets Rock and Martha Stewart Pets collections.”

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 50,000 associates and operates more than 1,269 pet stores in the United States, Canada and Puerto Rico, over 195 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $165 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

About Lyric Culture

Lyric Culture is a music inspired lifestyle brand driven by song lyrics made famous by legendary artists including Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Bob Marley, Pink Floyd and many others. By securing licensing rights from virtually all the major music publishing companies, this fashion brand creates new revenue streams for songwriters who penned the lyrics, primarily through a range of apparel and lifestyle products. Follow Lyric Culture at www.facebook.com/lyricculture and www.twitter.com/lyricculture and www.lyricculture.com.

Source: PetSmart, Inc.

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com
or
Much and House Public Relations for Lyric Culture
Elizabeth Much, 323-965-0852
emuch@muchandhousepr.com