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|PetSmart(R) Launching Toys"R"Us Pets(TM) Branded Dog Toy Line in 2012|
PHOENIX, Aug 11, 2011 (BUSINESS WIRE) --
PetSmart(R) (NASDAQ: PETM) is introducing a line of dog toys marketed under the Toys"R"Us Pets(TM) brand name. The collection of over 100 whimsical toys will launch in spring 2012 and be available exclusively in the more than 1,192 PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com.
"Our pet parents consider their pets family, and in many cases, their pets are like children to them," said Matt McAdam, vice president of merchandising for PetSmart. "Adding Toys'R'Us Pets to PetSmart stores enables us to bring our pet parents high quality, unique products for their dogs from two brands they trust when shopping for toys for their family."
The more than 100 Toys"R"Us Pets toys are 100% proprietary in design and made with mixed materials such as soft plush, rope, rubber, fleece and various sounding squeakers. Some toys will be interactive to provide fun for the pet parent and dog together. Others will be treat-dispensing, adding a unique incentive for the dog when playing with the toy.
Ranked #9 and #24 respectively on Fortune's list of "Top Specialty Retailers," Toys"R"Us(R) and PetSmart are also the leaders in their respective industries. For PetSmart, this partnership marks a trend in working with leading brands to develop exclusive lines. The introduction of Toys"R"Us Pets follows the 2010 launch of Martha Stewart Pets(TM) and GNC Pets(R), both exclusive to PetSmart stores and PetSmart.com. In addition, adding Toys"R"Us Pets extends PetSmart's leadership as the pet specialty retailer with the largest assortment of dog toys, from exclusively-designed toys to toys made for chewing, interaction, learning and entertainment for all sizes and types of dogs.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 48,000 associates and operates more than 1,192 pet stores in the United States, Canada and Puerto Rico and over 184 in-store PetSmart(R) PetsHotel(R) dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $134 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities(R), PetSmart has helped save the lives of more than 4.4 million pets.
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About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys"R"Us and Babies"R"Us stores in the United States, and in more than 520 international stores and over 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
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SOURCE: PetSmart, Inc.