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PetSmart Creates Halloween Howls and Tail Wags with Frightfully Delightful Products and Services

Exclusive Pet Costume Collections and Pet Expressions Bring Families Together For Fun

PHOENIX--(BUSINESS WIRE)--Sep. 4, 2014-- Gather the furry, scaly and fluffy around the Halloween cauldron this year to enjoy hundreds of new, exclusive apparel, toys and treats from PetSmart® (NASDAQ: PETM). From the first Halloween costumes for bearded dragons to an expanded line of guinea pig costumes to clever character costumes for dogs and cats, PetSmart inspires spooky fun for all pets.

PetSmart Halloween costumes for dogs, cats and small pets available at www.PetSmart.com. (Photo: Bus ...

PetSmart Halloween costumes for dogs, cats and small pets available at www.PetSmart.com. (Photo: Business Wire)

The spookiest holiday of the year is even better for pets with:

  • Comfortable, easy-to-wear dog costumes that go beyond the ordinary like the cowboy, jockey or ice cream sundae.
  • Easy-to-secure hats for cats will inspire feline friends to join the Halloween fun.
  • Not to be left out, bearded dragons, guinea pigs and fish get delightful and frightful accessories just their size with bumble bee costumes for guinea pigs or glow-in-the-dark fish tanks with graveyard aquarium.

PetSmart’s exclusive Halloween product lines this year include:

  • Scary stylish costumes, apparel and accessories from Martha Stewart Pets®, including a posh pumpkin pet bed and devilishly divine monster costumes.
  • Disney© costumes straight from the Hundred Acre Wood with Winnie the Pooh and the gang or Muppet stars Kermit and Miss Piggy.
  • Costumes from DC Comics© & MarvelTM that unleash your pets’ superhero powers.
  • LED harnesses, leashes and collars that light up the night and help keep your pet safe while out trick-or-treating with the family.
  • Ghoulish goodies such as BLUE BuffaloTM Boo Stews, BLUE BuffaloTM Boo Bars, Grreat Choice® cookies, Zuke’s® “Zooook’s” treats and Canine GREENIES® Dental Chews that are safe treats your pet can enjoy.
  • Top Fin® aquariums and accessories that offer a scary cute sanctuary for pets that swim.

“The playful personalities of pets inspire us to enjoy all the spooky Halloween fun to its fullest each year,” said Laurie Taylor, PetSmart’s vice president of hardgoods merchandising. “The classic characters, seasonal flavors and creative accessories available only at PetSmart are an invitation to celebrate the frightfully fun moments with your pet this Halloween.”

Dress Up with Pet Expressions

Pet Expressions provides temporary, non-toxic, pet-safe chalking, stenciling and feathering services in the PetSmart grooming salon to give dogs of all shapes and sizes a delightful dose of spooky style. Choose from Halloween stencils such as a pumpkin, witch or ghost, seasonal chalk colors and festive feathers, a perfect solution for pets that don’t like to wear costumes but want to join in on the Halloween fun as well. The Halloween Top Dog Grooming Package can be added on to any bath or grooming service and includes a Halloween-themed bandana and pumpkin bread-scented spritz.

Fright & Delight In-Store with Your Pet

Little monsters are invited to trick-or-treat, take photos and more in PetSmart stores on Saturday, Oct. 25, 11 a.m.2 p.m. local time. The first 100 pet parents in-store receive a free glow-in-the-dark reusable tote while all visitors receive a free digital photo of their pet. Pet parents can bring in their pets on Sunday, Oct. 26, 11 a.m.2 p.m. local time for a free digital photo. A seasonal frame is available for purchase for $7.95, with 10 percent of purchase price benefiting PetSmart Charities® to help save homeless pets.

PetSmart’s Halloween products are now available in all stores in the United States, Canada and Puerto Rico and online at PetSmart.com/Halloween. Join the Halloween fun and view a video of Halloween inspired costumes, and take a look at PetSmart’s Facebook, Twitter, Instagram, Pinterest and YouTube pages.

Monster Cute Photo Contest

Pets are important members of the family’s Halloween traditions, and PetSmart wants to see how pets inspire your family’s costume. Share photos on the PetSmart Halloween Shop of your dogs, cats and small pets celebrating Halloween with the family for a chance to win $1,000.

  • Oct. 10Nov. 3: A weekly winner from each category will be chosen and featured on PetSmart’s Halloween Shop and social channels
  • Nov. 3 – 7: 15 finalists will advance to fan voting where one voter per day will receive a $75 PetSmart gift card
  • Nov. 10: One grand prize winner from each category will be announced and receive a $1,000 prize

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 53,000 associates and operates approximately 1,352 pet stores in the United States, Canada and Puerto Rico, 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Through its in-store pet adoption partnership with PetSmart Charities® and PetSmart Charities® of Canada, PetSmart has helped save the lives of more than 5.7 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada (collectively “PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay and neuter efforts. In 2013, nearly 440,000 dogs and cats found homes through PetSmart Charities’ adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $34 million given in 2013 throughout North America.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Source: PetSmart, Inc.

Golin for PetSmart
Natalie DeGrandis, 972-341-2568
ndegrandis@golin.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com