Dogs Will Be Ready to Rock in Music Lyric-Inspired Celebrity Fashion
PHOENIX--(BUSINESS WIRE)--Feb. 11, 2013--
A bark or howl will sound right in tune when pet parents discover iconic
song lyrics on new Lyric Culture apparel available now at PetSmart®
(NASDAQ: PETM). Already popular with celebrities for its men’s and
women’s clothing and accessories, Lyric
Culture (LYJN.pk) brings ready-to-wear apparel to pets through this
exclusive partnership with PetSmart.
New from PetSmart and Lyric Culture, this dog t-shirt was inspired by the hit 80s single made famous by Hall & Oates. This pink ruffled dress with the lyrics "Watch Out Boy She'll Chew You Up" is fit for a pop princess. (Photo: Business Wire)
“Lyric Culture combines music and fashion, and with PetSmart, we’re
bringing the power of song lyrics to pet parents and their pets,” said
Hanna Rochelle, founder of Lyric Culture. “Dogs will be runway-ready in
these cute clothes that give a playful twist to some of the hottest hit
songs of all time, like Bad to the Bone.”
The limited-edition collection features clothing with phrases from nine
famous songs that will have fashionable dogs styled like the celebrity
fans of the brand, who often appear on the pages of weekly entertainment
magazines wearing Lyric Culture. High notes from the line include
dresses and tees with famous lyrics, including: “Material Girl,”
“Walking on Sunshine” and “All You Need is Love.” Affordably priced
between $9.99 and $15.99, these rockin’ fashions will be available in
store and online now through April.
From dresses to tees, fashionable Lyric Culture apparel for dogs
includes:
-
Maneater
Dress: Inspired by the hit 80s single made famous by Hall &
Oates, this pink ruffled dress with the lyrics “Watch Out Boy She’ll
Chew You Up” is fit for a pop princess.
-
Yellow
Submarine Tee: Complete with yellow lettering and cute fish,
this pet shirt feels as fun as the classic song written by John Lennon
and Paul McCartney.
-
Can’t
Touch This Tee: With graffiti-style lettering and bright
colors, this top hits the right beat, no hammer required.
-
Material
Girl Dress: This pink and sparkle tulle combo will have pets
ready to live in a material world.
“Our partnership with Lyric Culture is a perfect opportunity to bring a
growing, fashion-forward brand to PetSmart customers who want to share
their love of music with their pets,” said Laurie Taylor, PetSmart’s
vice president of dog and cat hardgoods. “We’re excited to introduce
another exclusive line of apparel, joining our Bret Michaels Pets Rock
and Martha Stewart Pets collections.”
About PetSmart
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company
employs approximately 50,000 associates and operates more than 1,269 pet
stores in the United States, Canada and Puerto Rico, over 195 in-store
PetSmart® PetsHotel® dog and cat boarding facilities and is a leading
online provider of pet supplies and pet care information (http://www.petsmart.com).
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day CampSM day care services and pet adoption
services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3)
non-profit animal welfare organization and the largest funder of animal
welfare efforts in North America, has provided more than $165 million in
grants and programs benefiting animal welfare organizations. Through its
in-store pet adoption partnership with PetSmart Charities®, PetSmart has
helped save the lives of more than 5 million pets.
Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart
About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by song lyrics
made famous by legendary artists including Bob Dylan, The Rolling
Stones, The Beatles, Joan Jett, David Bowie, Bob Marley, Pink Floyd and
many others. By securing licensing rights from virtually all the major
music publishing companies, this fashion brand creates new revenue
streams for songwriters who penned the lyrics, primarily through a range
of apparel and lifestyle products. Follow Lyric Culture at www.facebook.com/lyricculture and
www.twitter.com/lyricculture and www.lyricculture.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130211005322/en/
Source: PetSmart, Inc.
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart
Media Line
623-587-2177
pr@ssg.petsmart.com
or
Much
and House Public Relations for Lyric Culture
Elizabeth Much,
323-965-0852
emuch@muchandhousepr.com
