Famous Fashionista Dishes the Latest Grooming Trends for Pets with
PHOENIX--(BUSINESS WIRE)--Apr. 23, 2014--
She’s got an eye for furry fashion trends. Television show host, actress
and sought-after fashion designer Kelly Osbourne is spotting trends for PetSmart®
(NASDAQ: PETM) and its new line of creative grooming services, Pet
Expressions. Designed for pets with personality, the new, temporary,
pet-safe chalking, stenciling and feathering services in the PetSmart
salon give dogs of all shapes and sizes a mega dose of style and glam.
Willy the English Bulldog, in Los Angeles with Kelly Osbourne, shares a flair for purple and anchors with PetSmart's Pet Expressions, a new grooming offering at PetSmart in-store salons, providing dogs a non-toxic, temporary way to show personality. (Photo: Business Wire)
Osbourne’s “Glam Pet Squad” video
Whether keeping up with trends or creating an individual, seasonal look,
Pet Expressions helps dogs and their parents share fun, fashion-forward
moments together. No one knows that better than Osbourne, who is a pet
parent to Willy, Story and Sidney.
“I’m known for holding nothing back when it comes to my style and my
opinion, and I love extending that critical eye to fashion for my three
beloved dogs,” Osbourne said. “Each of my dogs has its own personality,
and PetSmart’s Pet Expressions helps them stand out and steal the
Follow PetSmart on Facebook,
to see Osbourne experience the latest Pet
The Hot and Not So Hot in Pet Grooming
Not only does grooming look good, it helps pets stay healthy, too.
Osbourne shares the “hot or not” tips and trends she’s learned while
working with PetSmart grooming experts.
Party-Ready Colors: Pet Expressions provides
temporary, non-toxic, creative ways to coordinate looks using
temporary color accents and accessories. Try team colors or holiday
A Special Touch: Whether it’s a trendy feather or pet-safe nail
polish, give people a little something extra to talk about!
Coats That Shine: Brushing removes dead hair, stimulates the
skin and evenly distributes natural oils. The result? Individual hairs
lie more smoothly, look shinier and repel dirt. That’s in!
So Fresh and Clean: Baths keep dogs smelling fresh and skin
clean for those close party encounters. Dirty skin can cause dogs to
scratch and lick – a party faux pas!
Pampered Pups: A full PetSmart grooming service goes nose to
tail, addressing areas like ears, glands and pads that can be
overlooked. Spoiling a pet never felt so good!
What’s Not Hot?
Matted Fur: Not only are mats painful, but they can cause skin
diseases or parasites. To reduce these chances, brush on a regular
basis to remove loose hair and keep the skin clean.
Unkempt Nails: Too-long of nails can become irritating and
painful to a dog. They can also cause the feet to splay or spread, and
nails might curl and grow into a dog's pads.
Dry Skin: Bathing or grooming too much can dry out dogs’ skin.
Follow guidelines by your specific dog’s breed or check with a
PetSmart grooming expert.
Bad Breath: Dental hygiene is a must – 80 percent of domestic
dogs three years and older are affected by gum infections, which can
be prevented with regular teeth cleaning at your vet. Keep that smile
“Grooming is essential to a pet’s health and happiness, and Pet
Expressions brings color and personality to the process,” said Anne
Dament (@ServicesVP_Anne), PetSmart’s vice president of services.
“Kelly’s eye for style and love of dogs make her the perfect partner to
share Pet Expressions’ fun and fabulous grooming options with pet
parents and their dogs.”
For more information about Pet Expressions, visit http://pets.petsmart.com/services/grooming/dog-grooming-services/pet-expressions/index.shtml.
PetSmart is the largest specialty pet retailer in North America with
products and services for every type of pet. For more information on
products, deals and store hours, visit www.petsmart.com.
Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services
and solutions for the lifetime needs of pets and is a leading online
provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more
than 1,314 pet stores in the United States, Canada and Puerto Rico, and
over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities.
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day CampSM day care services and pet adoption
services. Through its in-store pet adoption partnership with PetSmart
Charities®, PetSmart has helped save the lives of more than 5 million
pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of
Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter
intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and
cats found homes through PetSmart Charities’ adoption centers in all
PetSmart stores and by sponsoring community adoption events. PetSmart
Charities is the leader in granting money to help pets in need, with
more than $28 million given in 2012 throughout North America.
Follow PetSmart on Twitter: @PetSmart
PetSmart on Facebook: www.facebook.com/PetSmart
PetSmart on YouTube: www.YouTube.com/PetSmart
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140423005611/en/
Source: PetSmart, Inc.
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503